Vashi Integrated - Digital Marketing Specialist

Digital Campaigns & Lead Generation

- Plan and execute performance-driven B2B campaigns over Google Ads, LinkedIn, Facebook, Instagram, and relevant industry platforms for the SMB and SMC segment.

- Shadow on Account-Based Marketing (ABM) initiatives targeting strategic enterprises; drive campaign orchestration and reporting.

- Optimize digital campaigns for MQL generation, measuring CPL, conversion rate, and ROI; collaborate on audience strategy and creative testing.

- A/B test creatives, CTAs, landing pages; manage end-to-end ad operations.

Lead Management & CRM Administration

- Own CRM workflows for lead capture, validation, categorization, assignment, and reporting (HubSpot preferred).

- Track funnel KPIs (MQL/SQL/Conversion rates); develop dashboards; present campaign analytics to leadership.

- Validate and tag leads; serve as CRM admin for lead hygiene and process optimization.

Social Media & Content Promotion

- Manage B2B social profiles (LinkedIn, Facebook, Instagram, etc.) and maintain an aligned content calendar.

- Promote blogs, webinars, case studies, and events; monitor engagement metrics and iterate strategy per insights.

- Release, repurpose, and optimize social content for maximum reach and audience engagement.

Website & Landing Page Management

- Oversee CMS-driven website and landing page updates (WordPress); ensure mobile optimization and SEO hygiene.

- Track web analytics (with Google Analytics); build, launch, and measure campaign-specific landing pages.

- Partner with design/content teams to optimize UI/UX, conversion flows, and tagging.

SEO & Performance Optimization

- Conduct keyword, backlink, and competitor research; implement on-page/off-page SEO.

- Use SEMrush, Ahrefs, and Search Console to validate organic performance.

- Collaborate to publish blogs, use cases, and service pages for targeted search visibility