- The Brand Sales Manager will be responsible for driving revenue growth, building strong client relationships, and expanding the market presence of the brand through strategic sales initiatives.

- This role blends business development, brand positioning, and key account management, requiring a results-driven professional with a deep understanding of consumer behavior, marketing strategy, and channel sales.

- The individual will work closely with internal teams and external partners to deliver consistent brand performance and ensure alignment between sales goals and brand objectives.

- The ideal candidate will lead efforts to identify new business opportunities, nurture relationships with distributors, retailers, and corporate clients, and develop strategies to increase brand visibility and market share.

- They will oversee the end-to-end sales process from pipeline generation to deal closure while ensuring customer satisfaction and brand integrity at every touchpoint.

- A critical part of the role involves designing and executing sales campaigns that reinforce the brands positioning and value proposition.

- The Brand Sales Manager will collaborate with marketing, product, and supply chain teams to ensure that product availability, promotions, and communications are consistent across all sales channels.

- They will also work with digital and retail marketing teams to create activation plans that drive brand awareness and conversions.

- The Brand Sales Manager will monitor sales performance, analyze data trends, and prepare reports to evaluate the effectiveness of different campaigns and sales strategies.

- They will regularly assess competitor activities, consumer insights, and market movements to identify gaps and recommend proactive strategies for growth.

- Building and maintaining strong relationships with key stakeholders will be central to this role.

- The Brand Sales Manager will engage with business partners, distributors, and clients to ensure their needs are met while driving the companys strategic priorities.

- They will also be responsible for mentoring and guiding the sales team, ensuring continuous skill development and motivation to achieve collective goals.

- The ideal professional will have excellent negotiation, communication, and presentation skills, coupled with a strong analytical mindset.

- The role requires someone who can balance strategic planning with execution excellence, ensuring that all brand sales initiatives translate into measurable business success.

Key Responsibilities:

- Develop and implement comprehensive sales strategies to achieve revenue and growth objectives.

- Build and manage strong relationships with distributors, corporate clients, and channel partners.

- Collaborate with marketing teams to execute brand campaigns and sales promotions aligned with business goals.

- Conduct market analysis to identify new opportunities, emerging trends, and competitive movements.

- Lead negotiations, pricing discussions, and partnership agreements with key stakeholders.

- Monitor sales performance, prepare reports, and present insights to senior management.

- Drive brand consistency and ensure adherence to company standards across all channels.

- Support marketing in developing and executing product launches, events, and retail activations.

- Manage the sales pipeline and ensure timely follow-up on leads and opportunities.

- Train and mentor the sales team to improve performance, enhance brand understanding, and ensure customer excellence.

Qualifications and Skills:

- Masters degree in Business Administration, Marketing, or a related field.

- Minimum of 2 years of experience in brand sales, key account management, or business development, preferably within FMCG, retail, or lifestyle industries.

- Strong understanding of branding, sales strategy, and channel management.

- Excellent communication, interpersonal, and negotiation skills.

- Proven track record of meeting and exceeding sales targets.

- Analytical mindset with proficiency in sales reporting and data interpretation.

- Ability to work cross-functionally and manage multiple stakeholders

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Posted By

Swati Swami

Assistant Head - Talent Acquistion at Vashi Integrated Solutions

Last Active: 27 November 2025

Job Views:
274

Applications: 67

Recruiter Actions: 0

Posted in

Sales & Marketing