Job Title: Export Marketing Head - Apparel

Location: Vardhman Apparels, Ludhiana

Department: International Business/Marketing & Sales

Experience: 18+ Years in Apparel Export Marketing

Summary

A visionary and results-driven professional who will lead and expand the global market presence of the company's apparel offerings. Responsible for strategizing and executing export marketing plans, building robust customer networks, developing overseas business channels, and steering revenue growth across international markets. The role requires a deep understanding of fashion trends, international retail landscapes, and cross-cultural customer behavior.

Key Responsibilities

Export Marketing Strategy

- Devise and implement strategic marketing plans for expanding international apparel markets.

- Identify and target key regions, buyer segments, and trade channels for export growth.

- Lead international brand positioning and campaign execution across digital and physical platforms.

Buyer & Client Engagement

- Build and nurture long-term relationships with global buyers, agents, and distributors.

- Act as primary point of contact for international clients, ensuring satisfaction and retention.

- Represent the company at global trade shows, exhibitions, and business meetings.

Market Research & Trend Analysis

- Conduct regular market analysis to understand buyer preferences and competitive landscapes.

- Monitor fashion and consumer trends globally to guide product development and merchandising.

- Evaluate new countries or markets for entry, including trade regulations and pricing strategies.

Sales & Revenue Leadership

- Collaborate with merchandising and sourcing teams to align marketing efforts with product offerings.

- Drive annual export sales targets through focused marketing initiatives and buyer engagement.

- Optimize pricing strategies, cost structure, and brand offerings to increase profitability.

Brand Development & Communication

- Lead marketing communication for international promotions, catalogues, digital campaigns, and PR.

- Ensure consistency in brand messaging and positioning across geographies.

- Partner with the design team to support creation of market-driven collections.

Key Competencies

Area Skillset

- Strategy-Market Expansion, Brand Positioning, Export Strategy

- Operations- Cross-functional Collaboration, Team Management, Lead Generation

- Marketing-Digital Marketing, Buyer Communication, Campaign Planning

- Analytics- Fashion Trend Forecasting, Competitor Benchmarking, Market Intelligence

- Negotiation- Pricing Strategy, Contract Management, Buyer Alignment.

Qualifications

- B.Tech in Textiles or MBA in marketing/international business or related field

- Preferably with a background in fashion/Textiles/apparel merchandising

- Strong understanding of export regulations, documentation, and global supply chain.

Technical Proficiency

- CRM & ERP systems

- MS Office Suite

- Digital marketing Tools & Platforms

- Knowledge of global B2B marketplaces

Additional Requirements

- Excellent communication and interpersonal skills

- Culturally aware and globally adaptable

- Strong leadership with a strategic mindset