Varahe Analytics - Manager - Growth Marketing

Job Summary:

- The Growth Marketing Manager is responsible for developing and executing data-driven marketing strategies to accelerate user acquisition, engagement, retention, and revenue growth.

- This role requires a mix of creativity, analytical skills, and deep understanding of digital marketing channels to drive scalable growth.

Key Responsibilities:

- Develop and implement growth marketing strategies that align with overall business objectives.

- Identify new growth opportunities across multiple channels including paid, organic, social, email, referral, and partnerships.

- Plan, execute, and optimize multi-channel marketing campaigns to acquire, engage, and retain customers.

- Conduct A/B testing and experimentation to optimize campaign performance and conversion rates.

- Monitor key growth metrics and analyze campaign performance using data analytics tools.

- Generate actionable insights to inform future marketing strategies and optimize marketing spend.

- Design and implement strategies to improve customer onboarding, engagement, and retention.

- Collaborate with product, sales, and customer success teams to align marketing efforts with customer journey stages.

- Oversee SEO strategies to drive organic traffic growth.

- Coordinate content creation to support growth initiatives.

- Work closely with cross-functional teams including product, engineering, design, and sales to align marketing with product development and business goals.

- Manage and mentor junior marketing team members