Varaha - Senior Manager - Public Relation & Communications

We are looking for an experienced Marketing Manager to lead Varahas marketing, communications, and brand-building efforts across multiple channels.

This role will be instrumental in amplifying our mission, showcasing our impact, and positioning Varaha as a global leader in the climate-tech space.

You will be responsible for developing and executing high-impact marketing strategies, managing internal and external communications, and driving brand visibility across audiences from farmers to global investors.

Roles And Responsibilities

Brand Marketing Strategy

- Develop and execute Varahas integrated marketing strategy aligned with business and impact goals.

- Build a consistent brand voice across all platforms, channels, and communications.

- Manage and evolve Varahas visual and messaging identity in line with our mission and stakeholders.

Content Collateral Development

- Create high-quality marketing materials including decks, reports, concept notes, and fundraising collateral.

- Work with internal teams to craft narratives for product offerings, project impact, and scientific innovation.

- Lead ghostwriting initiatives for the leadership team to position them as thought leaders.

Digital Marketing Social Media

- Lead digital campaigns across LinkedIn, YouTube, and other relevant platforms with clear KPIs for reach and engagement.

- Drive content planning, creation, and scheduling in collaboration with internal stakeholders and creative vendors.

- Leverage analytics tools to optimize content performance and audience engagement.

Website Email Communication

- Oversee all content and copy on the website, ensuring timely updates and SEO best practices.

- Manage regular newsletters for investors, donors, and the carbon buyer community.

Public Relations Media Outreach

- Develop and maintain strong relationships with domestic and global media outlets and journalist networks to enhance Varahas brand positioning.

- Secure features, interviews, and stories in top-tier domestic publications (e.g., The Economic Times, Mint, Business Standard, The Hindu BusinessLine) and global publications (e.g., Forbes, Bloomberg, Reuters, Financial Times).

- Strategically announce key milestones including partnerships, funding rounds, impact metrics, and scientific breakthroughs to ensure wide coverage and credibility across geographies.

Events Conferences

- Develop and execute a conference strategy to secure speaking slots for founders and key leaders.

- Manage event participation, including booth setup, presentations, and follow-ups.

- Plan and execute webinars, partner events, and community activations.

Team Stakeholder Management

- Coordinate with cross-functional teams including operations, science, tech, and leadership to source stories and data.

- Manage creative vendors, freelancers, and agencies to deliver high-quality outputs.

- Collaborate with external partners, influencers, and ecosystem stakeholders to co-create content and campaigns.

Qualifications

- 1012 years of experience in marketing, PR, or communications, ideally with a background in startups, sustainability, or social impact.

- Strong storytelling, writing, and editing skills, with an ability to translate complex ideas into compelling content.

- Experience in managing global media relations and high-performing marketing campaigns.

- Demonstrated ability to manage diverse teams, creative vendors, and external partnerships.

- Familiarity with event planning and B2B conference strategies.

- Strong understanding of digital platforms and analytics tools.

- Comfort with generative AI tools and content automation tools is a plus.

- A passion for climate action, technology, and impact-driven work.

Additional Information

What we offer

- Join a small, ambitious, and international team and enjoy the following benefits:.

- Competitive salary & ESOPs policy.

- Key role in shaping a fast-growing climate tech startup.

- Support for learning & professional development.

- A culture of undogmatic, unbureaucratic creativity and collaboration.

Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.

Duties, responsibilities, and activities may change at any time with or without notice.

Varaha is an Equal Opportunity Employer.

This company does not discriminate in employment and personnel practices based on race, sex, age, handicap, religion, national origin or any other basis prohibited by applicable law.

Hiring, transferring and promotion practices are performed without regard to the above listed items.