Description:

Job Title: Digital Marketing Professional (Performance Marketing - Web + App)

Location: Gurgaon, India

Experience: 3-6 Years

Work Mode: On-site | 5 Days a Week | Full-time

About the Company:

We are a fast-growing digital consumer business building scalable products in categories like Astrology, Spiritual Services, E-commerce and Subscription-led digital products. Our teams work across Web + App journeys, with a strong focus on performance, experimentation and growth. Learn more about our group at vansunmediatech.com

Role Overview:

- We are looking for a Performance Marketing Specialist who can own and scale paid acquisition across both Web and App. This role is ideal for someone who has directly managed high-budget performance campaigns, understands full-funnel growth, and is comfortable working with data, experiments and aggressive growth targets.

- You will be responsible for driving installs/visits, registrations, first paid actions and subscriptions, and for improving key metrics such as CAC, ROAS, LTV and retention.

Key Responsibilities:

1. Campaign Strategy & Planning: Design and execute performance marketing strategies for Web + App across Google, Meta and other paid channels.

- Translate business goals (revenue, subscription targets, lead volumes) into channel-wise plans, budgets and forecasts.

2. Hands-on Campaign Management: Run and optimize campaigns on:

- Google Ads Search, Performance Max, Display, YouTube, UAC

- Meta Ads Conversions (Web + App), remarketing, lookalikes

- Affiliate channels and other relevant paid partners

- Own the daily performance monitoring, optimization and scaling of winning campaigns.

3. Full-Funnel Ownership

Manage the growth funnel:

- Traffic Install/Visit Registration First Paid Action Subscription/Repeat Purchase

- Identify drop-offs at each stage and work with Product / Tech / Design to plug leakages.

4. Experimentation & A/B Testing

Plan and run structured experiments on:

- Creatives, ad copies, formats

- Landing pages and onboarding flows

- Offers, pricing, bundles and funnels

- Document learnings and create a playbook of high-performing experiments.

5. Attribution, Analytics & Reporting

- Set up and use tools like GA4, GTM, Firebase/Appsflyer/Adjust to track events and measure performance.

- Build and monitor dashboards & cohorts (ARPU, LTV, retention, payback period).

- Share weekly/monthly performance reports with clear insights and recommendations.

6. Journey & Conversion Optimization

- Improve Web-to-App journeys, deep links and in-app flows to maximize conversion.

- Partner with Product/Tech to improve page speed, UX, tracking hygiene and event instrumentation.

- Continuously work on CPC, CTR, CVR, CAC, ROAS improvement.

7. Stakeholder Management

- Work closely with Founders, Product, Tech, Design and Business teams to align campaigns with business priorities.

- Coordinate with agencies / external partners (where applicable) and ensure delivery as per targets.

Required Skills & Experience:

- 3-6 years of hands-on performance marketing experience with significant exposure to both Web and App campaigns.

- Experience in Astro / Spiritual / Subscription / E-commerce / Lead Gen categories will be a strong plus.

Deep understanding of:

- CPI, CAC, CPP, ROAS, Retention, ARPU, LTV and payback metrics

- GA4, GTM, Firebase/Appsflyer/Adjust or similar analytics tools

- Audience segmentation, remarketing, lookalike modelling, bid strategy optimization

- Strong Excel/Google Sheets skills for data analysis, cohort building and reporting.

- Ability to manage monthly budgets, allocate spends across channels and scale campaigns profitably.

Nice-to-Have:

- Experience with CRM / marketing automation tools such as MoEngage, CleverTap, WebEngage, HubSpot etc.

- Exposure to app-focused affiliates, programmatic buying or OEM inventories.

- Experience working with vernacular / regional audiences in India.

Who You Are (Desired Candidate Profile):

- A data-driven, experiment-led marketer who enjoys testing, measuring and iterating.

- High on ownership comfortable being accountable for revenue/growth numbers.

- Strong communication and presentation skills; able to translate data into insights and clear next steps.

- Comfortable working in a fast-paced, high-growth environment with aggressive targets.

Education:

- Bachelors / masters degree in marketing, Business, Engineering or related fields.

- We value skills, track record and outcomes more than formal degrees.

Perks and Benefits:

- Opportunity to own and scale performance marketing for a high-growth digital product.

- High-ownership role with direct visibility to Founders/Leadership.

- A culture that encourages rapid experimentation, learning and innovation.

- Competitive salary and performance-based growth opportunities.