Performance/Growth Marketing Manager Job Description: VAMA - Virtual Astrology and Mandir App, company founded in November 2020, is seeking a dynamic and results-driven Performance/Growth Marketing Manager to join our team. We are committed to providing innovative virtual experiences related to astrology and mandir services, and we need a talented individual to drive user acquisition, engagement, and revenue growth through data-driven marketing strategies. Responsibilities: 1. Develop Comprehensive Marketing Strategies: Formulate and execute performance and growth marketing strategies to achieve user acquisition, engagement, and revenue goals for the VAMA app. 2. Paid Advertising Management: Oversee and optimize paid advertising campaigns across various platforms, including but not limited to Facebook, Google Ads, Instagram, and more. Monitor and adjust budgets, bids, and targeting to maximize ROI. 3. User Acquisition: Drive user acquisition through efficient customer acquisition channels, including paid media, influencer partnerships, and affiliate marketing. 4. Conversion Rate Optimization (CRO): Continually assess and improve conversion rates by optimizing landing pages, app store listings, and user onboarding flows. 5. Data Analysis: Regularly analyze marketing performance data, identifying trends, opportunities, and areas for improvement. Translate data insights into actionable strategies. 6. A/B Testing: Plan and execute A/B tests to refine ad creatives, messaging, and other marketing elements to enhance campaign performance. 7. User Segmentation: Utilize data-driven segmentation to personalize marketing campaigns and messaging to different user segments for maximum engagement. 8. Retention Strategies: Develop and implement strategies to increase user retention and customer lifetime value through email marketing, push notifications, and in-app messaging. 9. SEO and ASO: Collaborate with content and product teams to implement strong SEO (Search Engine Optimization) and ASO (App Store Optimization) practices to improve app discoverability. 10. Competitor Analysis: Stay informed about industry trends and competitor activities, providing insights to keep the company competitive and innovative. Qualifications: 1. Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus). 2. Proven experience as a Performance/Growth Marketing Manager or similar role, ideally within the mobile app or technology sector. 3. Strong analytical skills with proficiency in data analysis tools and platforms. 4. Extensive experience with paid advertising platforms such as Google Ads, Facebook Ads Manager, Instagram Ads, etc. 5. Familiarity with app analytics tools (e.g., Google Analytics, Firebase, Appsflyer). 6. Solid understanding of SEO and ASO best practices. 7. Exceptional project management skills, including the ability to meet deadlines and manage multiple projects simultaneously. 8. Excellent communication and teamwork skills. 9. Creative thinking and problem-solving abilities. 10. A passion for astrology and spirituality is a plus.

Gurgaon/Gurugram

VAMA - Manager - Performance/Growth Marketing 

Job Description for VAMA - Manager - Performance/Growth Marketing  in SELECTASTRO PRIVATE LIMITED in  Gurgaon/Gurugram for (5-8) years of experience. Apply Now!