Valvoline Cummins - Head - Marketing

- To spearhead, enable and deliver sustained and profitable growth through the Valvoline Brand Equity acceleration and differentiated platforms and programs developments and in-market execution.

- Will be responsible for driving brand, trade marketing initiatives and growth platforms within B2C, passenger vehicle, commercial/heavy duty, and motorcycle/two-wheel vehicle channels. The incumbent will drive tailoring and execution of platforms including digital and social media. The position will work closely with the Global Marketing Council, Sales and Key Customers as well as with all other functional areas.

- Develop/drive execution of short and long-term marketing strategy and annual marketing plan.

- Responsible for planning, developing, implementing, and managing brand and digital marketing strategy.

- Managing, guiding, and training team members and stakeholders on digital marketing platforms, tools, and techniques.

- Lead planning, implementation and progress/tracking of marketing and platform execution-

- Refine, tailor and prove-out global platforms to penetrate B2C passenger vehicles and heavy-duty aftermarket channels, and deliver strong return-on-investment. This includes building and executing the product portfolio, programs, training and selling processes necessary for effective implementation and competitive advantage.

- Development and execution of relevant strategies and platforms that drive distribution depth & breadth, market share, volume, and profit growth, and build customer/target loyalty to Valvoline, including research and analysis to build insights that enable strategic and tactic choices and recommendations.

- Lead planning, implementation and progress/tracking of brand building activities, including evaluation, approval and execution of media and communication plans to increase Valvoline brand awareness, and increase brand consideration among key targets.

- Develop and progress internal and external capabilities necessary to effectively execute business platforms and support. Interface, participate and become a subject matter expert and guide business platforms towards global orientation, relevance, and execution.

- Support planning and tracking businesses to ensure plan delivery. Author and circulate monthly summary of key performance indicators, scorecards and progress towards volume, marketing campaign effectiveness and financial plan.

- Acts in a timely manner, with urgency or caution as appropriate, but always in a planful way. Should ensure ethical, responsible, and safe communication among teams and external stakeholders