AssetPlus is seeking a data-driven and analytical Senior Marketing Manager to lead our marketing team. We're looking for someone who can leverage data and insights to develop and execute performance-driven marketing campaigns, optimize acquisition channels, and build a strong brand presence. If you're passionate about data-driven decision-making and have a proven track record of success in marketing, we encourage you to apply. Key Responsibilities: 1. Analytics & Data-Driven Decision Making: - Develop a data-first marketing approach, tracking performance across PPC, branding, automations, events, and social media. - Set up and manage dashboards and reporting for real-time campaign insights and decision making. - Conduct A/B testing and experiment-driven marketing to optimize ad creatives, landing pages, and messaging. 2. Performance Marketing & Acquisition (PPC - Digital & Offline - Regional): - Develop and execute performance-driven campaigns across Google Ads, Meta, LinkedIn, etc. - Optimize campaigns to drive quality lead generation for sign-ups and engagement. - Explore and implement offline PPC and media strategies (radio, print, OOH) for MFD acquisition. - Track and analyze key acquisition KPIs, optimizing for CAC and ROAS. 3. Branding & Awareness: - Develop a strong brand positioning strategy tailored for target personas. - Plan and execute creative branding campaigns that establish AssetPlus as a leader in the space. - Manage brand consistency across all digital and offline assets. - Collaborate with design and content teams to create compelling brand messaging. 4. Marketing Automation & CRM: - Design and implement marketing automation workflows for lead nurturing, engagement and adoption of product/brand. - Optimize email, WhatsApp, and push notification campaigns to enhance user activation and retention. - Work with tech and Growth teams to enhance marketing funnel automation and attribution. 5. Events & Partnerships: - Plan and execute industry events, expos, and offline activations. - Build strategic partnerships with associations, and financial communities to enhance brand reach. - Leverage offline events to drive sign-ups and engagement. 6. Social Media & Community Growth: - Own and grow AssetPlus social media presence across LinkedIn, Twitter, Instagram, and YouTube. - Develop content strategies that position AssetPlus as a thought leader in the MFD & FinTech space. - Collaborate with influencers, industry experts for organic engagement. Who You Are: - 8-10 years of marketing experience in FinTech, BFSI, or high-growth B2B/B2C startups. - Hands-on experience with PPC, branding, marketing automation, and social media growth. - Strong analytical mindset - ability to track and optimize campaign performance. - Proven experience in scaling acquisition channels and executing high-impact brand campaigns. - Excellent communication, collaboration, and leadership skills. - Prior experience in event marketing and partnerships is a plus. Why Join Us? Shape the Future of Finance: Be part of a pioneering fintech company that's redefining the industry. Collaborate with Brilliant Minds: Work alongside a talented and passionate team. Accelerate Your Career: Gain invaluable experience and opportunities for professional growth.

Chennai

Valueplus Technologies - Senior Marketing Manager - AssetPlus 

Job Description for Valueplus Technologies - Senior Marketing Manager - AssetPlus  in Valueplus Technologies Private Limited in  Chennai for (8-10) years of experience. Apply Now!