We are looking for an experienced Manager / Senior Manager - Marketing with strong domain expertise in the Water Treatment Plant (WTP), Sewage Treatment Plant (STP), and Effluent Treatment Plant (ETP) industry.

The role will be responsible for driving business development, government liaison, project acquisition, tender participation, and stakeholder engagement across the water and wastewater infrastructure ecosystem.

The ideal candidate should possess a strong network within Tamil Nadu, particularly with government agencies, municipal bodies, consultants, EPC organizations, and infrastructure stakeholders, and should be capable of independently driving projects from opportunity identification through order finalization.

Key Responsibilities

- Develop and execute strategic marketing and business development plans to drive growth across the WTP/STP/ETP segment.

- Identify, pursue, and secure projects from government, municipal, industrial, and infrastructure sectors.

- Build and maintain strong relationships with key stakeholders, consultants, contractors, EPC companies, government agencies, and infrastructure developers.

- Liaise closely with Chennai Metropolitan Water Supply and Sewerage Board (CMWSSB / Metro Water) and other state government departments to identify and pursue project opportunities.

- Establish and leverage strong relationships with Municipal Corporations, Urban Local Bodies, Local Bodies, Public Works Departments, Industrial Estates, and other government organizations.

- Lead the complete business development and sales cycle including lead generation, pre-qualification, tender participation, technical-commercial discussions, negotiations, and order finalization.

- Coordinate with engineering, estimation, and project teams for preparation of technical proposals, commercial submissions, and competitive bids.

- Monitor upcoming tenders, government infrastructure projects, competitor activities, and market developments to identify new business opportunities.

- Independently drive business opportunities and contribute towards achievement of revenue and order-book targets.

- Represent the organization at industry forums, exhibitions, government meetings, customer discussions, and other relevant industry engagements.

Desired Candidate Profile

- Minimum 12+ years of relevant experience in Marketing / Business Development within the WTP / STP / ETP / Water & Wastewater Treatment industry.

- Proven track record in business development, government liaison, tendering, and project acquisition within the water and wastewater infrastructure sector.

- Strong established network and relationships with:

- Chennai Metropolitan Water Supply and Sewerage Board (CMWSSB / Metro Water)

- Municipal Corporations and Urban Local Bodies

- Government departments and Public Sector Organizations

- Consultants and EPC contractors

- Infrastructure developers and other key industry stakeholders

- Thorough understanding of government tendering procedures, procurement processes, pre-qualification requirements, and project acquisition in the water sector.

- Hands-on experience managing technical-commercial proposals, tender submissions, negotiations, and order finalization.

- Strong local market knowledge of the Tamil Nadu water and wastewater infrastructure ecosystem.

- Ability to independently identify, develop, pursue, and close business opportunities.

- Excellent negotiation, communication, stakeholder management, and relationship-building skills.

- Self-driven and result-oriented professional with strong leadership capabilities.

Qualifications

- Bachelor's Degree in Engineering - Mechanical / Civil / Chemical / Environmental Engineering preferred

- MBA in Marketing - Added Advantage

Language Requirement

- Fluency / proficiency in Tamil - Mandatory

- Excellent verbal and written communication skills.

Preferred Candidate

- Candidate currently based in Chennai would be preferred.

- Strong local market knowledge and established network within Tamil Nadu's water and wastewater infrastructure ecosystem.

- Proven ability to engage senior government officials, consultants, EPC organizations, municipal bodies, and infrastructure stakeholders.

- Strong commercial orientation with demonstrated success in project acquisition and business development.

KEY SKILLS

WTP, STP, ETP, Water Treatment, Wastewater Treatment, Water & Wastewater Infrastructure, Business Development, Marketing, Government Liaison, Government Sales, Project Acquisition, Government Tendering, Tender Management, Bid Management, CMWSSB, Metro Water, Municipal Corporations, Urban Local Bodies, Government Projects, EPC Sales, Infrastructure Sales, Institutional Sales, Technical Commercial Negotiation, Proposal Management, Stakeholder Management, Consultant Management, Water Infrastructure, Tamil Nadu Government Liaison.

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