V2 Retail - Head - Marketing

Description:

About the job:

Job Overview:

The Marketing Head will be responsible for leading the overall marketing strategy of the organization, driving brand growth, increasing sales, and managing annual marketing budgets across all channels.

Key Responsibilities:

Marketing Strategy & Planning:

- Develop and execute short-term and long-term marketing strategies

- Align marketing plans with business and sales objectives

- Drive brand positioning and visibility across all platforms

ATL, BTL & Digital Marketing:

- Plan and manage ATL (Above The Line) campaigns (TV, print, outdoor, radio)

- Lead BTL (Below The Line) activities such as in-store promotions, events, activations

- Oversee Digital Marketing initiatives across social media, websites, and performance platforms

- Handle Influencer Marketing campaigns to improve reach and engagement

- Drive SEO strategy to improve online visibility and traffic

Sales & Budget Management:

- Work closely with the sales team to drive revenue growth

- Prepare and manage the annual marketing budget

- Monitor ROI and optimize marketing spends

Store Presentation & Branding:

- Ensure strong store presentation, visual merchandising, and branding consistency

- Support new store launches and marketing rollouts

Leadership & Problem Solving:

- Lead and mentor the marketing team and agencies

- Handle complex marketing challenges with strong problem-solving skills

- Coordinate with internal stakeholders and external partners

Key Skills & Competencies:

- Strong expertise in ATL, BTL, Digital & Influencer Marketing

- In-depth knowledge of SEO and marketing analytics

- Excellent strategic thinking and planning skills

- Strong sales orientation and budget management capability

- Excellent presentation and communication skills

- Proven problem-solving and decision-making ability

- Minimum 15+ years of overall experience in Marketing

- Strong experience in retail / consumer-focused industry preferred