Head - FP&A & Marketing Finance (BP)

Objective : Responsible for the overall product profitability management and ensuring accurate sales forecasts for each product / category / SKU. Provide inputs on pricing and discount strategy and proactively act on actionable to meet growth targets

Key Responsibilities :

Strategist

- Driving enterprise performance

- Drive AOP and rolling forecast across the Company working with Management Committee and other business partners to achieve growth objectives

- Drive business planning for all product categories including inputs on schemes / discounts, ATL spend, et al.

- Identify investments required across product categories to drive growth

- Evaluate performance of these investments vis- vis business case

- Support business in its growth and profitability objectives through insights on profitability across categories, products, markets, et al.

Catalyst

- Driving effective execution

- Provide insights on overall business performance, highlight actions required to achieve P&L targets, follow-up with various stakeholders to track actions

- Provide inputs on optimal price points for existing products by considering production and other overhead costs and targeted profitability levels

- Collaborate with NPHs to finalize price details (MRP, dealer price etc.), schemes / discounts for all products

- Provide analytical support (ROMI i.e., Return on Marketing Investments analytics) through evaluation of effectiveness of schemes and discounts to optimize trade spending across product portfolio

- Facilitate management reviews for categories providing actionable insights to manage variances from plan

- Support Marketing and Strategy Teams in providing business leaders with industry and competitor insights

- Support the Product Planning and NPD Team in assessing the finance feasibility of the product during each of the stage gates

Steward

- Ensuring enhanced control environment

- Ensure robust process design and adequate controls on ATL spends

- Ensure robust process design and adequate controls on pricing, schemes and discounts

- Define / design, implement and ensure continuous improvement of SOPs and Policies for pricing, schemes, discounts, ATL spends, et al.

- Ensure adequate controls and periodic servicing of reporting masters (Profit/Cost centers, pricing, discount masters, et al.)

Education, Experience & Skills

Preferred Educational Requirements : MBA (Marketing / Finance)

Experience and skills :

- Total relevant experience of 10-15 years

- In-depth understanding of pricing analysis for products and profitability management

- Experience of designing and implementing product and marketing / sales strategy

- Stakeholder management

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