Nutrifix, a dynamic new business within USV's consumer products division, focuses on nutraceuticals and operates alongside the established Sebamed brand. With Nutrifix business, the company is on a mission to transform consumer health by providing the most relevant, innovative, and effective nutrition products. With a strong foundation in our existing Diataal brand, we're poised for ambitious growth, aiming to expand fivefold in the next 3-5 years by introducing new, science-backed products designed for the modern consumer. This highlights USV's commitment to be the reliable health care partner for consumers and empowering individuals in their health journey.

Join Nutrifix as GM-Marketing and lead the charge in building one of India's most trusted consumer health brands. This is your opportunity to drive strategic marketing initiatives, innovate in the nutraceutical space, and make a meaningful impact on consumer wellness.

Role Details

Department: Consumer Products Division - Nutrifix

Location: Mumbai

Reports to: Business Head Nutrifix

What You'll Do:

Strategic Leadership:

- Develop and execute comprehensive marketing strategies that drive brand growth and customer engagement

- Lead market research initiatives to identify emerging trends and growth opportunities

- Manage marketing budgets strategically to optimize ROI and resource allocation

Brand Excellence:

- Spearhead brand-building initiatives across all marketing channels

- Drive positioning, messaging, and creative development to strengthen brand presence

- Monitor brand performance and implement reputation management strategies

Digital Innovation:

- Lead cutting-edge digital marketing, social media, e-commerce, and quick commerce strategies

- Design impactful promotional campaigns and PR initiatives across multiple channels

- Implement advanced data analytics to drive customer insights and campaign optimization

- Drive social listening and proactively manage brand sentiment

Product & Market Development:

- Drive product marketing efforts including launches, packaging, and pricing strategies

- Foster innovation in product development to meet evolving consumer needs

- Develop systematic approaches for incorporating customer feedback

What We're Looking For:

Experience & Expertise:

- 15-18 years of progressive experience in FMCG, preferably Consumer Products

- Nutraceutical industry experience is a significant advantage

- Proven track record in leveraging data for strategic marketing decisions

- Strong expertise in driving marketing innovation and leading high-performing teams

Educational Background:

- MBA in Marketing or equivalent from a premier B-school

Core Competencies:

- Strategic thinking with exceptional execution capabilities

- Advanced digital marketing and e-commerce expertise

- Strong analytical skills with data-driven decision-making approach

- Excellence in stakeholder management and cross-functional collaboration

- Outstanding communication and team leadership abilities

Why Join Nutrifix?

Leadership Role: Direct team of 4-5 professionals with significant organizational impact

Growth Platform: Be part of the expanding consumer health and wellness sector

Innovation Focus: Drive marketing innovation in the dynamic nutraceutical industry

Strategic Influence: Shape brand strategy and contribute directly to business objectives

Professional Development: Continuous learning and growth opportunities

Key Stakeholder Interactions

Work closely with Sales, R&D, Finance, HR, Supply Chain teams, and external partners including agencies, vendors, and media platforms to drive integrated marketing excellence.

Ready to Lead Marketing Excellence in Consumer Health?

If you're a strategic marketing leader passionate about building brands that make a difference in consumers' lives, we want to hear from you.

Apply now and be part of our journey to redefine consumer wellness!