Urbanrise - Senior Lead - Marketing

About:

- Oversee a talented team of marketing professionals, including GM-level leaders and their teams, fostering a high-performance environment.

- Serve as the brand champion, ensuring all projects and campaigns adhere to Urbanrise's brand identity and vision.

- Lead 360-degree launch campaigns for multiple projects, ensuring the seamless execution of branding, product messaging, and audience engagement across channels.

- Collaborate closely with top-tier advertising agencies to deliver impactful, innovative, and consistent marketing messages.

- Manage annual marketing budgets of Rs. 25 Crores and above, ensuring resources are allocated for maximum impact and return on investment.

- Leverage data analytics to inform campaign direction, optimize marketing ROI, and make evidence-based recommendations.

- Drive the digital strategy and oversee digital marketing efforts, from social media to programmatic campaigns, to enhance online presence and customer engagement.

- Identify and implement creative strategies, turning challenges into growth opportunities and pushing boundaries to maintain a competitive edge.