Company Overview :

Urban Gabru is a leading men's grooming and lifestyle brand dedicated to providing high-quality, affordable products and empowering men to express their unique style. We operate primarily in the e-commerce space, with a strong presence on major online marketplaces and our own direct-to-consumer platform. We are rapidly expanding our product line and marketing efforts to reach a wider audience of young, aspirational men across India.

Role Overview :

The Creative Director at Urban Gabru will be the driving force behind our brand's visual identity and content strategy. This role involves leading a team of designers, copywriters, and video producers to create compelling and engaging content across all platforms, including social media, website, and marketing campaigns. You will collaborate closely with the marketing, product development, and sales teams to ensure that our brand message is consistent and impactful, ultimately driving brand awareness, customer acquisition, and sales growth.

Key Responsibilities :

- Develop and execute a comprehensive content strategy aligned with Urban Gabru's brand objectives and target audience, ensuring consistency across all channels.

- Lead and mentor a team of creative professionals, providing guidance, feedback, and inspiration to foster a high-performing and innovative environment.

- Oversee the creation of high-quality visual and written content, including social media posts, website content, marketing materials, and video productions, ensuring they are on-brand and effective.

- Manage the production of medical video content, ensuring accuracy, compliance, and engaging storytelling for our target audience.

- Collaborate with the marketing team to develop and execute integrated marketing campaigns that drive brand awareness, customer acquisition, and sales growth.

- Monitor and analyze content performance, using data to optimize strategies and improve results.

- Stay up-to-date on industry trends and best practices, identifying opportunities to innovate and improve our content and creative processes.

- Manage the creative budget, ensuring that resources are allocated effectively and that projects are delivered on time and within budget.

Required Skillset :

- Demonstrated ability to develop and execute successful content strategies that drive brand awareness and engagement.

- Proven leadership skills with the ability to inspire, motivate, and manage a team of creative professionals.

- Strong understanding of brand marketing principles and the ability to translate brand values into compelling visual and written content.

- Excellent communication, presentation, and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.

- Deep understanding of social media platforms and best practices, with the ability to create engaging content that resonates with target audiences.

- Experience in managing medical video content, ensuring accuracy, compliance, and engaging storytelling.

- Bachelor's degree/PG in Marketing, Communications, Design, or a related field.

- 5-7 years of experience in a creative leadership role, preferably in the e-commerce or consumer goods industry.