Company Overview:

Urban Gabru is a leading men's grooming brand in India, dedicated to providing high-quality, affordable, and effective grooming products. Operating primarily in the e-commerce space and through strategic partnerships with major retail outlets, Urban Gabru has quickly established itself as a go-to brand for the modern Indian man seeking to elevate his personal care routine.

Role Overview:

The Brand Strategist will be responsible for developing and executing comprehensive brand strategies that drive brand awareness, build brand equity, and ultimately contribute to the growth of Urban Gabru. This role involves working closely with the marketing, product development, sales, and public relations teams to ensure a consistent and impactful brand message across all touchpoints. The Brand Strategist will play a crucial role in shaping the perception of Urban Gabru and solidifying its position as a leader in the men's grooming market.

Key Responsibilities:

- Develop and implement comprehensive brand strategies aligned with overall business objectives to enhance brand recognition and market share.

- Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats, informing strategic decisions.

- Define and evolve the brand architecture, ensuring consistency and clarity across all product lines and marketing initiatives.

- Oversee the development and execution of integrated marketing campaigns, collaborating with cross-functional teams to maximize impact.

- Manage public relations efforts, building and maintaining relationships with media outlets and influencers to enhance brand reputation.

- Develop and implement product marketing strategies, ensuring successful product launches and sustained market performance.

- Monitor and analyze brand performance metrics, providing regular reports and recommendations for improvement.

- Manage the brand budget effectively, ensuring optimal allocation of resources to achieve strategic goals.

Required Skillset:

- Demonstrated ability to develop and execute successful brand strategies that drive business results.

- Proven expertise in market research, competitive analysis, and consumer insights.

- Strong understanding of brand architecture and its impact on brand equity.

- Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.

- Solid experience in public relations and media management.

- Deep understanding of product marketing principles and practices.

- Bachelor's/PG degree in Marketing, Business Administration, or a related field.

- 5-7 years of experience in Brand Management, Marketing or related roles.

- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.