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Manager/Senior Manager, Brand & Content | Urban Company About the Team: The Brand & Content team at Urban Company translates business priorities into work that is both culturally resonant and commercially impactful. From positioning new-to-market categories to reimagining large, legacy categories, building cultural relevance through the Urban Guide & the dignity of labour brand series, the team's work combines left & right brained thinking across consumer insighting, brand communications, content & GTM strategy and execution, ensuring UC is both culturally relevant and commercially impactful. About the Role: We are looking for a Brand Manager/Senior Brand Manager to lead two mandates: 1.Brand Charter: driving UC's cultural agenda on mental load and dignity of labour, turning consumer insights into narratives, services & consumer journeys that build trust and affinity. 2. Creative Effectiveness: making performance marketing consumer-rooted and brand-coherent by building frameworks, playbooks, and creator-led messaging that deliver both growth and distinctiveness. This role is best suited for someone who can balance big-picture brand thinking with hands-on execution, working cross-functionally across teams and reporting to the Sr. Director, Brand & Communications to shape how millions experience UC. Key Responsibilities Brand Charter - Lead UC's brand charter on mental load and dignity of labour, setting the cultural agenda and shaping narratives that deepen consumer trust and love for the brand. - Translate cultural and consumer insights into sharp positioning and storytelling - Develop messaging frameworks that translate brand and cultural narratives into sharp, category consideration driving positioning planks - Translate consumer insights into services & consumer journeys that build trust and affinity. - Partner with creative agencies, internal teams and creators to deliver campaigns & conversations that are authentic, real, and rooted in consumer truths. Creative effectiveness for performance marketing - Bridge the gap between the top-of-funnel brand idea/insight/storytelling and bottom-of-funnel performance assets, creating a seamless and consumer-rooted engine instead of churn-driven content. - Partner with performance marketing and media teams to optimize messaging and formats, ensuring all campaigns are both brand-coherent and business-effective. - Ensure the right persona message service creative format combinations drive higher CTRs, conversions and new user growth, efficiently and consistently. - Champion experimentation in narratives, formats, and creator-led executions to stay ahead of platform trends. - Build a structured framework to test, evaluate, and scale creative effectiveness across performance channels. - Develop toolkits and playbooks that make UC's messaging distinctive, consistent, and scalable across channels. What We're Looking For - Experience: 4-8 years in brand/consumer marketing and creative strategy (agency + client-side mix preferred). - Consumer-first: Strong grounding in consumer insighting, positioning development, and turning insights into sharp creative platforms and assets. - Creative judgment: A sharp eye for creative work that feels authentic, breakthrough, and insight-led. - Analytical rigour: Comfort with numbers, ability to build/dissect media plans, budgets, and performance data to drive objective, better decision-making. - Ecosystem fluency: Understanding of creators, cultural trends, and platform dynamics. - Collaboration: Ability to work cross-functionally with performance, brand, design, business and product teams. - Mindset: Curious, experimental, with the ability to toggle between strategy and execution, blue sky brand thinking and brass-tacks performance assets. Why Join Urban Company? At UC, you'll get to work on category-defining narratives that influence not just our business but the broader culture of work, care, and dignity. You'll also shape the creative playbook for one of India's fastest-growing consumer internet brands, balancing long-term brand building with near-term growth. At Urban Company, we are committed to providing equal and fair opportunities in employment and creating an inclusive work environment. We endeavor to maintain a work environment free from harassment based on age, colour, physical ability, marital status, parental status, ethnic origin, religion, sexual orientation, or gender identity.

Gurgaon/Gurugram

Urban Company - Senior Manager - Brand & Content 

Job Description for Urban Company - Senior Manager - Brand & Content  in Urbancompany in  Gurgaon/Gurugram for (4-8) years of experience. Apply Now!

Urban Company - Senior Manager - Brand & Content  | iimjobs.com