Free meal

Job/Soft skill training

Cafeteria

Health insurance

Office gym

Office cab/shuttle

Professional degree assistance

Child care facility

International/On-site exposure

Joining bonus

Annual leaves

Rewards & recognition

Recreational activities

Life insurance

Annual health checkup

Gym membership

Paternity leaves

Car lease

Mobile bill reimbursements

Relocation bonus

Mental health wellbeing

Retirement benefits

Joining goodies

Performance bonus

Urban Company Reviews by Employees

Business Development Associate

Category Manager

AC Technician

Beautician

Business Development Executive

Trainer

Senior Manager

Senior Associate

Senior Category Manager

Sales Associate

Makeup Artist

SPA Therapist

Intern

Electrician

Massage Therapist

Business Development Intern

Senior Business Development Associate

Associate

Customer Care Executive

Senior Trainer

Operations Associate

Customer experience Specialist

Sales Executive

Training Manager

Customer experience Executive

Cleaning Supervisor

Manager

Business Development

Home Tutor

Software Developer

Customer Service Executive

Operations Executive

Technical Trainer

Business Development Manager

Team Lead

Quality Analyst

Housekeeping Trainer

Sales Trainer

Operations Manager

Plumber Technician

Senior Executive

Assistant Manager

Case Manager

Technician

Software Development Engineer II

Painting Supervisor

Skin Trainer

Yoga Instructor

AIR Condition Technician

About Urban Company: - Urban Company is a tech-enabled home services marketplace. Customers use our platform to book services, such as home cleaning, live-out helper, aircon servicing, mani-pedi, massage for women, pet grooming and more, which are delivered in the comfort of their home and at a time of their choosing. We promise our customers a high quality, standardized and reliable service experience. - To fulfill this promise, we work closely with our hand-picked service partners, enabling them with technology, training, products, tools, financing, insurance, and brand, helping them succeed and deliver on this promise. About The Role & Team: - The Marketing/Growth function is responsible for delivering the annual operating plan by identifying the drivers of growth for each individual business within UC. The key drivers of growth are: more users, more usage, more value. - We work with multiple internal and external stakeholders to deliver the business mandate through unlocking consumer intelligence, deploying zero-dollar hacks, building the right offering and pricing strategy, deploying small and large media campaigns and multiple other levers. - The GTM team at UC owns and delivers the growth and business outcomes of a large business unit(s) (categories) at UC. They engage with categories to identify gaps in outcomes, plan media to bridge the gap and are also required to be abreast with the latest shifts in media consumption habits and trends. - They lead a mix of Marketing projects enabling them to show the breadth and depth of the GTM strategy. They need to derive insights by constant experimentation, identify incrementality of paid media (brand/ performance), which would unlock the next level of business growth. We are looking for colleagues who aren't afraid to take smart risks and innovate. What You'll Do: Drive Capabilities & Innovation for the function : Brand : - Media selection & deployment to widen TOFU and effectively build Reach & Frequency on UC's TG - Drive efficiency on BAU platforms and explore new channels to experiment high engagement media to drive higher effectiveness Performance : - Avenues to consistently drive scale & efficiency - Levers for better bottom-funnel conversion Measurement: - How to measure Incremental outcome from GTM inputs - How to get better at media planning - duration, frequency, channel-mix Understanding Business, Category, Consumer: - Understand TG, product service and its relevance from the category owners. Be a part of consumer immersions and U&A studies to formulate an opinion. - Understand current and desired penetration objectives - Awareness to Consideration/ Trial Funnel - how these move overtime (with and without marketing) Putting Together a Deployment Strategy : - Use historical data to build an 80%+ accurate Reach model, performance marketing plan, predict incremental output & input expected from Media Strategy, in terms of traffic & deliveries to topline. Put down success KPIs & measurement milestones. - Own & deliver Post-campaign analysis, compile learnings & insights, build into media-led growth strategy for the business / vertical. - Complete ownership of deployment planning, execution, with an 8-step process, working with agency & support functions, right from media brief to scoreboarding on outcome. What We Need: - Graduation from a Tier 1/2 Institute - 1-3 years of relevant experience with high scale startups / FMCGs / Direct to Consumer eCommerce brands/ media agencies - Hands on experience working on paid media (Performance marketing, social media marketing, FB Ads, SEM, UAC, Reach & Frequency campaigns on YouTube, OTT, CTV) - Hands-on practitioner with strong analytical skills: Likes to get their hands dirty with data & numbers, spend time exploring data, building models. We eat, sleep & breathe Excel & Google Sheets. - Comfort with Excel / G sheets is an absolute must. SQL skills are preferable. - Strong interpersonal skills to manage stakeholders (business teams, brand manager counterparts) and liaise with agencies (brand marketing, performance marketing, creative production). - High on Business Outcomes and Ambition: Looking to make a trajectory-changing impact at UC , Outcome-first and Customer-first rather than Solution-first: At UC, we pride ourselves in being outcome focused i.e. "the customer doesn't care what algorithm powers the backend, as long as his job gets done"

Gurgaon/Gurugram

Urban Company - Senior Associate - Digital - GTM 

Job Description for Urban Company - Senior Associate - Digital - GTM  in Urbancompany in  Gurgaon/Gurugram for (1-3) years of experience. Apply Now!

Urban Company - Senior Associate - Digital - GTM  | iimjobs.com