Urban Company - Manager - Business Growth

Description:

About Urban Company:

Urban Company is a technology platform offering customers a variety of services at home. Customers use our platform to book services such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting etc., all delivered in the comfort of their home and at a time of their choosing. We promise our customers a high-quality, standardized and reliable service experience. To fulfill this promise, we work closely with our hand-picked service partners, enabling them with technology, training, products, tools, financing, insurance, and brand, helping them succeed and deliver on this promise.

Urban Company started out as UrbanClap in Nov 2014, when its founders, Abhiraj, Raghav and Varun realized that the home services industry was predominantly unorganized, fragmented and offline. Customers found it difficult to avail quality services in a convenient manner, and service professionals were struggling to make ends meet, having to rely upon several middlemen, contractors, and local aggregators. The founders felt that the industry was ripe for disruption, and launched Urban Company, with three key principles in mind:

- Customer love: Build a platform that offers truly delightful and differentiated services

- Partner empowerment: Build a deep, full-stack partnership with service partners, helping improve their earnings and overall livelihood

- Technology first: Bring innovation and technology to an age-old industry.

About the Role:

The Manager Business Growth at UC own and deliver the growth and business outcomes of a business unit at UC (Super category). They engage with multi-functional teams and agency partners to develop and execute strategies for the businesss success. They lead a mix of Marketing projects enabling them to show the breadth and depth of their leadership. They need to derive consumer insights, which would unlock the next level of business growth. We are looking for colleagues who aren't afraid to take smart risks and innovate.

What youll do:

I. Solving Design Problems:

A. Product/Offering

- Building the right service offering closely with the business team. Eg:

- Should we launch a new female waxing variant in South India?

- Should we launch video consulting for Appliance Repairs?

- Do we need an extended warranty with repairs?

- Which is the next innovation we can pilot in facials etc.

B. Price

- Working with the business team to define the optimum pricing constructs to maximize Revenues. Eg:

- What is the marginal cost of servicing the second AC and what should be the right price we should charge the consumer, what is our price against our competitors etc.

C. Packaging

- Does our App (storefront) have the right information/demonstration to solve all the underlying consumer queries? Is our flow watertight? Are the images apt? Eg:

- In a Salon Luxury variant, how do we communicate luxury through the right images and nomenclature?

II. Solving Deployment Problems:

A. Proposition: Why would someone consider you over other alternatives? What is the payoff for the consumer, what is the insight around it and how do we structure our nudge in a way that lands it. Eg:
- UCs new low-pain roll on waxing, Get 2X faster cooling with UCs AC servicing

B. Place: Ensuring the demand-supply match across key markets.
- Do we have the right depth of supply where there is demand and are we building enough reach within our TG where we have excess supply

C. Promotions: Deploying the marketing budget towards a mix of the right channels and insights based on the proposition. The channels may include a mix of online and offline channels, including strategic partnerships

What well need: