Urban Company - Associate Director - Marketing

About the role:

At UC Marketing, you'll be operating at the intersection of business, technology (engineering, design, data) and the user to unlock the consumer insights to power UC's growth. Apart from the 6Ps of growth, some of the challenges that the team is working on:

Unlocking the next 1M users:

How do we become relevant for the next 1 million users in UAE? Will our current value propositions of predictability and convenience suffice, will the current offering suffice or do we need something radically different? How do we create offerings that are relevant across ethnicities and nationalities?

Improving Usership:

How do we go from being an occasional service in many categories to the go-to partner for all consumers for all their service requirements? Data science to unlock smart growth: Can we leverage our storefront to improve usership as well as get higher value per user by leveraging data and deploying levers like differential pricing based on location or past history?

Unlocking new services/models/Innovations:

Where does the next large opportunity lie? How do we identify and action opportunities like going deep into a new service category, or cracking a new model like hyperlocal, partnering with large townships? How do we identify the next big innovation like a Roll-on Wax equivalent? Attaining Undisputed Market leadership in UAE.

Content as a means to drive business:

Can we get to a situation in 1 - 2 years where our content across social media and YouTube becomes strong enough to start driving top of the funnel traffic, without having to spend money wastefully? These are all high-impact projects with direct accountability for top-level company metrics including:

- Growth, # of orders (E.g. through unlocking the next 1M users)

- Experience, (E.g. through innovation, new category identification)

- Profitability, CM% (E.g. usership, data science unlocks)

- New Revenue Streams (E.g. through Content as a business)

We're looking for extremely strong first-principles problem solvers, who have a maker / builder within them and want to bring to life consumer insights to revolutionize the service industry.

What can you expect:

- A great work environment with massive ownership and growth opportunities.

- Work closely with the founding and the leadership team on key projects.

- Execute highly scalable applications & implement best.

- Latest tools and technology to get things done provided by the company.

- Health insurance benefits for our employees and their family.

- Growth opportunities within UC via our robust internal mobility program.

- Competitive salary with bi-annual performance reviews.

Key Responsibilities :

- Design and execute comprehensive growth marketing strategies to accelerate customer acquisition and improve conversion rates across all service categories.

- Lead brand marketing initiatives to build strong top-of-mind awareness and trust within the diverse Dubai market.

- Manage end-to-end category growth by analyzing market trends and consumer behavior to identify new opportunities for service expansion.

- Collaborate with the regional leadership team to optimize marketing budgets and ensure high return on investment across digital and offline channels.

- Drive data-backed decision-making by monitoring key performance indicators and refining campaigns to meet aggressive business targets.