Subject Matter Expert- Digital Marketing (SME-DM)  Mumbai - Full time  About us:   UpGrad is India's hottest online education startup. Equipped with US$15M capital and a committed team around Ronnie Screwvala and Mayank Kumar, UpGrad's mission is to empower individuals to reach their full professional potential in the most engaging learning environment.   UpGrad is partnering with universities and corporates to unite academia and industry and bring education in India to the next level. With a lack of more than one million skilled individuals in areas such as Big Data and Digital Business Management, UpGrad is creating post-graduate programs for working professionals in new-age, industry relevant areas. Merging the latest technology, pedagogy and services, UpGrad is creating an immersive student experience - anytime and anywhere.  At UpGrad- We are building a new age online platform, for delivering higher education in an engaging and flexible way. Innovation in Technology, Service and Content Delivery, to create a learning experience for the digital age is our key focus. To fuel our growth in this space, we are looking for energetic and extremely dedicated individuals. If you are concerned of getting stuck with the graveyard shift, being shunted around in rotational cycles, you can lay them to rest. Here at UpGrad, you will have regular working hours.  Attractive pay, super-creative team to work with, open culture, fun office environment, smart and passionate minds to work with, along with a major uplift in your resume, is what this experience would get you. Visit us at http://www.upgrad.com for more.  What will you be doing -   - Core Responsibility for Program: You will be responsible for ensuring that UpGrad's Digital Marketing Program has application driven learning which is up to date with the latest digital tools, strategies & trends.  - Engagement with Industry experts: You need to ensure that all industry engagement with companies & digital experts are translated into tangible learning content that becomes of value add to the students.  - Ivy League Case Studies: You need to ensure all industry case studies are structured in Ivy College standards, solely focusing on application driven learning. Students should be in a position to apply the learning in the case study in actual business scenarios.  - Application Driven Assessments: You will need to create & review assessments across multiple Digital Marketing Disciplines, which test the student's capability in that area after they have studied that module.   - Drive Initiative: Lead a team of Program Analysts in developing and reviewing content, drive all communication with Industry partners & universities.  What we are looking for-   1. 5+ Years of hardcore digital marketing experience.  2. Experienced in domain knowledge and driven campaign strategy & execution in all of the following:  Performance Marketing (Google, Facebook, Display, Affiliates) & Analytics   ROI Driven Inbound, Content & Social Media  Website/Mobile SEO, CRO, Growth Hacks & Marketing Funnels  3. Experience in managing Digital Marketing Functions across multiple industries like Ecommerce, BFSI, FMCG is a plus.  Note: The idea is to utilize your Digital Marketing Campaign management skills & Industry acquired experiential learning in creating the best Digital Marketing Program in India.  Join us to be part of a team full of fun, learning and constantly looking for challenges.

Mumbai

UpGrad - Subject Matter Expert - Digital Marketing 

Job Description for UpGrad - Subject Matter Expert - Digital Marketing  in Impartus Innovations Private Limited in  Mumbai for (5-7) years of experience. Apply Now!