What you will be doing: - You have the opportunity to help shape the media strategy of India's largest higher edtech brand. - Ideate, develop and execute integrated brand marketing campaigns covering ATL (TV / Print/ Radio/ OOH/ Cinema), Digital and Innovation - Analyze web & app metrics, develop campaign effectiveness reports and recommend optimizations to improve media performance - Deep-dive into data (primary and secondary) to unearth consumer insights - Ensure day to day running and optimization of brand marketing initiatives - Coordinate with internal stakeholders (Creative, Analytics, Sales, Finance, Legal teams) to ensure smooth campaign execution across the board - Undertake media planning, buying & execution of campaigns through media agency, as well as directly - Negotiate with media owners to obtain the best rates and most appropriate media spaces - Take ownership of media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation - Create and manage media partner RFP process - Liaising and building relationships with media partners / agencies / channels / publications etc. - Stay apprised of industry standards, new media programs/opportunities, evaluate impact buys and advise on new ways to reach targets; innovate What we are looking for: - Very strong analytical skills and ability to track, analyse data & derive actionable insights - Media agency / in-house media team experience of at least 4-6 years, with hands-on exposure in a similar role - Experience with high-budget media plans is a must (experience using Google Analytics, Apps Flyer and other analytics tools will be preferable) - Absolute ownership and accountability - Excellent communication and interpersonal skills - Self starter; able to thrive in a fast-paced, evolving, deadline-driven and challenging environment

Mumbai

upGrad - Manager - Brand Marketing 

Job Description for upGrad - Manager - Brand Marketing  in Impartus Innovations Private Limited in  Mumbai for (2-7) years of experience. Apply Now!