Univest - Manager - Performance Marketing

Responsibilities

- To lead, develop and deliver digital marketing plans in order to reach targeted audience with required traffic or subscriber targets aligned with business goals

- Responsible & hands on campaign executions, working closely with all product owners and other collaborating departments to ensure brand consistency

- Manage and measure the social media strategy & activations

- Ensure all data, ROI from marketing campaigns are clearly analysed and reported.

- Creation of digital content such as websites, social media posts, email marketing and display advertising.

- Manage end-to-end digital projects such as campaign microsites, email delivery and programmatic advertising.

- Be actively involved in SEO efforts

- Suggest and implement direct marketing methods to increase user retention.

Extensive and deep experience in running Facebook Ads & Google Ads is a MUST

Qualifications

- Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.

- In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.

- Deep understanding of data or data modelling and able to objectively identify insights for sharing with stakeholders.

- Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.

- Proven track record of building and scaling acquisition & retention campaigns with a strong focus on ROI.

- Outstanding presentation skills.

- Excellent written and verbal communication skills.

- Strong project management skills.

- Critical thinker and creative.