Univest - Head - Performance Content & Growth

We are not looking for a "content head."

We are hiring a revenue-first content leader who can crack CAC and scale ROAS through high-converting creatives, messaging, and growth experiments.

This role owns what makes users stop, click, trust, and convert.

Core Mission (What You Will Be Solving)

- Fix broken CAC and ROAS

- Build a repeatable system for high-performing ad creatives

- Define what content actually converts in the investment space

- Turn content into a predictable revenue engine, not a support function

Key Responsibilities

1. Performance Content Strategy (Revenue First)

- Own end-to-end creative strategy across Meta, Google, YouTube, and emerging platforms

- Identify and scale winning hooks, angles, and narratives

- Build a content testing engine (high-volume experimentation with fast iteration cycles)

- Define creative KPIs tied to revenue (CTR, CVR, CAC, ROAS-not vanity metrics)

2. Creative Intelligence & Hook Mastery

- Reverse-engineer top-performing ads across fintech and D2C ecosystems

- Build a hook library (pain-based, aspiration, urgency, FOMO, authority-led, etc.)

Create frameworks for :

- First 3-second scroll-stopping hooks

- Thumb-stopping visuals

- Conversion-focused storytelling

3. Content Production Engine

- Build and lead a lean, high-output creative team

Scale production of:

Performance ads (video + static)

UGC-style content

Founder-led / authority content

Collaborate deeply with design, copy, and media teams to ensure speed + quality

4. Segmentation & Personalization

- Define user cohorts (first-time investors, traders, passive earners, etc.)

- Build segment-specific messaging

- Align content with user intent and funnel stage

5. Experimentation & Scaling

- Run daily structured experiments (hooks, formats, offers, narratives)

- Kill losing creatives fast; aggressively scale winners

- Work closely with performance marketing to bridge creative + media buying

6. Brand Meets Performance

- Ensure performance content builds trust in a high-risk category (investments)

- Balance conversion + credibility

- Develop a distinct brand voice that sells