Univest - Creative Director

Role Overview

- Were looking for a Creative Director who lives at the intersection of ideas and outcomes. Someone who can build scroll-stopping narratives and obsess over CTRs, hooks, retention curves, and ROAS.

- This role isnt about brand vs performance - its about understanding that great performance ads are great creative, engineered with intent.

- Youll lead the creative vision for paid channels while staying deeply plugged into data, experimentation, and platform dynamics (Meta, Google, YouTube, Shorts, etc.).

Key Responsibilities

- You will own creative strategy for performance marketing end-to-end - from insight to iteration. Define and lead the creative direction for paid ads across Meta, Google, YouTube, and emerging platforms.

- Translate business goals, audience insights, and performance data into high-impact creative concepts.

- Build and scale ad narratives, hooks, formats, and story arcs optimized for conversions.

- Collaborate closely with performance marketers to align creative with funnels, cohorts, and KPIs.

- Drive a strong experimentation culture: rapid testing, learning loops, and creative iteration.

- Lead and mentor a team of designers, video editors, copywriters, and motion creatives.

- Develop creative frameworks for UGC, founder-led ads, influencer content, and static/video hybrids. Balance speed and quality, shipping fast without compromising on creative sharpness.

- Use performance metrics (CTR, CVR, CAC, ROAS, watch time) to refine creative decisions.

- Ensure brand consistency while pushing creative boundaries in paid environments.

What Were Looking For

- This role needs a creative thinker who respects data and a performance marketer who respects craft.

- 15+ years of experience in creative roles, with strong exposure to performance marketing.

- Proven track record of scaling paid ads for D2C, consumer apps, marketplaces, or high-growth brands.

- Deep understanding of how creative impacts performance metrics across funnels Strong instinct for hooks, storytelling, thumb-stopping visuals, and persuasion.