Univest - Creative Director

Creative Director

Role Overview

Were looking for a Creative Director who lives at the intersection of ideas and outcomes. Someone who can build scroll-stopping narratives and obsess over CTRs, hooks, retention curves, and ROAS. This role isnt about brand vs performance its about understanding that great performance ads are great creative, engineered with intent.

Youll lead the creative vision for paid channels while staying deeply plugged into data, experimentation, and platform dynamics (Meta, Google, YouTube, Shorts, TikTok, etc.).

Key Responsibilities

- You will own creative strategy for performance marketing end-to-end - from insight to iteration.

- Define and lead the creative direction for paid ads across Meta, Google, YouTube, and emerging platforms

- Translate business goals, audience insights, and performance data into high-impact creative concepts

- Build and scale ad narratives, hooks, formats, and story arcs optimized for conversions

- Collaborate closely with performance marketers to align creative with funnels, cohorts, and KPIs

- Drive a strong experimentation culture: rapid testing, learning loops, and creative iteration

- Lead and mentor a team of designers, video editors, copywriters, and motion creatives

- Develop creative frameworks for UGC, founder-led ads, influencer content, and static/video hybrids

- Balance speed and quality, shipping fast without compromising on creative sharpness

- Use performance metrics (CTR, CVR, CAC, ROAS, watch time) to refine creative decisions

- Ensure brand consistency while pushing creative boundaries in paid environments

What Were Looking For

- This role needs a creative thinker who respects data and a performance marketer who respects craft.

- 7-12+ years of experience in creative roles, with strong exposure to performance marketing

- Proven track record of scaling paid ads for D2C, consumer apps, marketplaces, or high-growth brands

- Deep understanding of how creative impacts performance metrics across funnels

- Strong instinct for hooks, storytelling, thumb-stopping visuals, and persuasion psychology

- Experience working closely with growth, media buying, and analytics teams

- Comfortable with fast iteration, imperfect first drafts, and test-and-learn environments

- Hands-on mindset, you can guide, critique, and occasionally get into the weeds

- Strong communication skills and the ability to align teams around a clear creative thesis

Nice to Have

- Experience with UGC-first ad strategies and creator-led content

- Understanding of platform algorithms and creative best practices by channel

- Background in D2C, fintech, consumer apps, or subscription products

- Exposure to international markets and scaled ad accounts

Why This Role Matters

Creative is no longer decoration - its the growth engine. This role has real ownership, real impact, and a direct line to business outcomes. Youll help define how the brand shows up where it matters most: in the feed, in the scroll, and in the moment of decision.