Univest - Assistant Vice President/Vice President - Growth & Marketing

About Univest :

- We're building a platform where everyday investors can make smarter decisions through research-backed insights, powerful tools, and a seamless app experience.

- Now, we're looking for someone who can take this story to millions - and make it convert.

The Role :

You will own the entire digital growth + brand engine at Univest. This is not a "campaign management" role.

- This is about building a high-performance growth machine while shaping a strong, credible brand in the investing space.

What You'll Own :

Performance Marketing :

- Scale Meta, Google, YouTube with strong control on ROAS, CAC, LTV

- Manage and optimize high monthly spends with clear ROI accountability

- Build and optimize full-funnel journeys (ad - landing - app - revenue)

Content that Performs :

- Lead content strategy that drives both engagement and conversion

- Ensure all content (ads, social, video, landing pages) is performance-led, not vanity-driven

- Turn complex financial concepts into simple, compelling narratives

Brand & Positioning :

- Build Univest into a trusted, differentiated brand in stock market space

- Define clear messaging, tone, and positioning

- Ensure brand consistency across ads, content, and product communication

- Drive campaigns that balance trust + conversion (critical in fintech)

Creative Leadership :

- Own the creative direction of ads & campaigns

- Build a high-output creative engine (hooks, scripts, visuals)

- Ensure creatives are optimized for CTR, CVR, and scale

What We're Looking For :

- 8-12 years in D2C / B2C digital marketing

Proven track record of :

1.Scaling performance marketing (ROAS-driven)

2. Building or strengthening brand in a consumer business

- Deep hands-on expertise in :

1. Paid Ads (Meta, Google, YouTube)

2. Funnel optimization & growth strategy

3. Content that directly drives performance

- Strong understanding of CAC, LTV, retention, and brand impact on conversion, Has personally managed large budgets (not just led teams)