United Breweries - Senior Brand Manager

Description:

Job Responsibilities:

- Own regional brand performance metrics including volumes, market share, distribution quality and visibility

- Identify state-wise growth opportunities and translate them into clear marketing activation and execution plans leveraging the 4Ps of Marketing

- Track and report regional performance against tagets & course correct with agility in partnership with relevant stakeholders

- Keep track of activation and Media effectiveness and spend efficiency

- Partner with Sales and Supply Chain on S&OP planning to ensure readiness for demand generation initiatives

- Align marketing plans with availability, pricing, assortment and distribution priorities

- Flag risks and opportunities proactively to enable faster decision-making

- Own both the Design and Delivery of Economy Brands for the state

- Build deep state-specific insights, cultural moments and consumption occasions to plan and execute localized media, regional properties, influencer programs and festival activations

- Highlight key learnings, risks and opportunities to Category and Leadership team

- Drive best-in-class on-ground execution with clear KPIs and ROI measurement

- Devise GTM plans in collaboration with Trade marketing for execution of innovations, renovations and packaging changes

- Work with Label Registration team to navigate various state level Brand nuances