United Breweries - Sales Controller

- Partner with sales and marketing team to develop UBL Strategic Plan, Annual Plan (AP) and Rolling Forecasts.

- Undertake relevant assumptions, market research, collate and analyze internal performance and market data to develop hypothesis and forecasts

- Collate and scrutinize sales and marketing functions operating plans, requirements, forecasts, and budget estimates

- Collaborate with sales and marketing teams to finalize annual key performance targets and budgets (ex. sales plan, pricing, expenses etc.)

- Present targets and budgets to the management team for review and approval

- Provide financial insights and performance tracking for the Sales Team, focusing on volume, financials, and margin measurement.

- Review and monthly update sales and marketing operating plan considering business performance across key metrics, market situation and latest estimates (quarterly) to support sales growth/profitability

- Collate and analyze data against key metrics related to sales and marketing performance across portfolio, brands, channels and geographies

- Assess impact of changes to regulations, pricing and products on business profitability

- Identify variances in implementation of operating plan and business performance gaps of sales and marketing team quarterly; Conduct root cause analysis to identify reasons for the variances

- Discuss key finding/insights with sales and marketing team; initiate corrective action plan to manage deviations from business plan

- Present reports and discuss key insights with the commercial and OpCo management team to ensure data driven decision making

- Support sales and marketing team to conduct market research and required analysis for developing business case and implementation plan for new product launch

- Build business cases and perform Return on Investment analysis on commercial investments in brands and route to market

- Collect, consolidate, and prepare monthly forecasts, business performance and variance reports (month and quarter focus) for all brands, channels and geographies.

- Prepare Brand & State P&L and measure business performance against each component in the P&L.

- Understand ad-hoc requirements from the Director Finance / Sales / Marketing, Head of Commercial Business Control and other key stakeholders.

- Prepare various management presentations (ex. Board presentations, strategy meet presentations etc.) by collating and analyzing relevant information

- Prepare, manage, and monitor accuracy of sales and marketing MIS reports and dashboards

- Present management presentations, new product, research, and business performance reports to the management team

- Ensure sales and marketing team have access to key data required to successfully manage the business

- Highlight early warnings/opportunities related to the business performance and growth to the management team for enabling data driven decision making