Description:

Job Purpose.

- To lead hospital/unit operations with a dual focus on operational excellence and business growth.

- The COO/Unit Head will oversee day-to-day functioning of all clinical and non-clinical departments, ensure compliance with NABH/quality standards, and drive patient footfall and revenue through strategic marketing and business development initiatives.

Key Responsibilities.

Operations Management:

- Oversee all hospital operations (clinical, nursing, administrative, billing, HR, IT, facilities).

- Implement SOPs to ensure smooth functioning and compliance with NABH standards.

- Monitor patient care quality, safety standards, and grievance redressal.

- Lead regular performance review meetings with departmental heads.

Business Development & Marketing:

- Design and execute marketing strategies to increase patient inflow, brand visibility, and community engagement.

- Build corporate tie-ups, TPA/insurance relationships, and referral networks with doctors.

- Drive digital campaigns, outreach programs, CME events, and health camps.

- Track ROI on marketing spends and optimize campaigns accordingly.

Strategic Leadership:

- Assist top management in long-term planning, expansion, and new service lines.

- Ensure achievement of revenue, EBITDA, and patient satisfaction targets.

- Introduce cost-control measures without compromising quality of care.

- Represent the hospital/unit in public forums, associations, and partner events.

People & Performance:

- Mentor and manage departmental HODs and staff.

- Build a performance-driven culture with clear KPIs/KRAs.

- Ensure training & development programs are aligned to service excellence.

KPIs (Key Performance Indicators):

- Patient footfall growth (% YOY increase).

- Revenue & profitability targets achieved (Monthly/Quarterly/Annual).

- NABH/quality compliance audit scores.

- Patient satisfaction scores (NPS/Feedback).

- Number of corporate tie-ups, referral doctors, and community events initiated.

- Staff retention and training compliance rates.

KRAs (Key Result Areas):

- Smooth day-to-day functioning of hospital/unit operations.

- Marketing and business development initiatives implemented with measurable ROI.

- Operational cost efficiency maintained.

- Brand visibility enhanced in the catchment area.

- Strong stakeholder relationships (patients, corporates, doctors, regulators).

Candidate Profile:

- Education: MBA/PGDM (Marketing/Healthcare Management) or equivalent; MHA/MBA preferred.

- Experience: 1218 years in hospital/healthcare operations, with at least 5+ years in leadership roles.

- Background: Strong exposure to both operations and marketing/business development in healthcare.

Skills:

- Strong leadership and team management.

- Strategic thinking with execution focus.

- Proven track record in patient footfall growth, corporate tie-ups, and marketing ROI.

- Excellent communication and stakeholder management.