Role Purpose:

Drive Ad Sales revenue growth for the unit through strategic sales execution, market expansion, client relationship management, and innovative revenue initiatives, while ensuring profitability and market leadership.

Key Responsibilities:

- Lead and manage the unit's comprehensive P&L, driving aggressive revenue growth and ensuring optimal profitability for all business verticals.

- Develop and execute robust sales and marketing strategies tailored for print, radio, and digital platforms, aligning with corporate objectives and local market dynamics.

- Cultivate and nurture high-value B2B relationships with key advertisers, media agencies, and corporate clients to secure long-term partnerships and maximize advertising revenue.

- Oversee Category Management initiatives, optimizing inventory utilization, pricing strategies, and product offerings to enhance market competitiveness and yield.

- Conduct in-depth market analysis and competitive intelligence to identify emerging opportunities, mitigate risks, and inform strategic business decisions.

- Mentor, motivate, and develop a high-performing team across sales, marketing, and operational functions, fostering a culture of excellence and accountability.

- Ensure operational efficiency and strict adherence to company policies, ethical standards, and regulatory compliance across all unit activities.

- Collaborate effectively with corporate leadership and support functions to ensure strategic alignment, resource optimization, and seamless execution of initiatives.

Required Skillset:

- Demonstrated leadership in managing large business units or regional operations, with a clear track record of achieving aggressive P&L targets.

- Profound expertise in sales strategy, revenue planning, and B2B marketing, particularly within the media or related industries.

- Strong acumen in Category Management, including product lifecycle management, pricing, and inventory optimization.

- Exceptional communication, negotiation, and stakeholder management abilities, capable of influencing at all levels.

- Highly analytical mindset, adept at interpreting complex market data to formulate actionable strategies and drive informed decision-making.

- Proven ability to lead, inspire, and develop diverse teams in a dynamic and fast-paced environment.

- Strong local presence and a deep understanding of the regional market.