Job Description - Unit Head Ad Sales:

Department: Ad Sales

Reporting To: COO / BH

Location: Bhopal / Ready to relocate

Experience: 8 - 12 Years (Preferably in Media Sales)

Education: Graduate / Postgraduate / MBA

Compensation: 20 Lacs

Role Purpose:

Drive Ad Sales revenue growth for the Unit through strategic sales execution, market expansion, client relationship management, and innovative revenue initiatives while ensuring profitability and market leadership.

Key Responsibilities:

- Drive and achieve Unit revenue targets while enabling the team to consistently deliver business goals.

- Increase market share through competitive market tracking, strategic planning, and focused business development initiatives.

- Develop innovative and client-centric advertising solutions to maximize brand outreach and ROI for clients.

- Identify and develop new revenue opportunities across categories, untapped markets, and emerging client segments.

- Build and maintain strong long-term relationships with clients, agencies, and key stakeholders for sustainable business growth.

- Analyze sales performance, market data, and business trends to identify gaps and implement corrective action plans.

- Conceptualize and execute special initiatives, festive properties, "big day" opportunities, supplements, and innovative features to drive incremental revenue.

- Lead, mentor, and motivate the sales and marketing team to achieve and exceed targets while ensuring high performance and accountability.

- Own the Unit P&L and drive growth through effective space selling, strategic planning, and operational excellence.

- Establish and implement effective sales strategies, pricing approaches, and market penetration plans.

- Ensure strong coordination with internal stakeholders including Circulation, Production, Finance, HR, and Editorial teams to achieve revenue objectives.

- Drive business development through client mapping, negotiations, servicing, relationship management, and closure of key deals.

- Maintain strong market visibility through regular client meetings, agency interactions, and upcountry market visits.

- Ensure achievement of collection targets and adherence to organizational policies, systems, and processes.

- Continuously experiment with new revenue ideas, scale successful initiatives, and contribute to overall business growth.