Company Overview:

Uniq You is a fast-growing consumer-focused brand based in Bangalore, operating at the intersection of lifestyle and digital commerce. We specialize in building high-engagement communities and delivering personalized experiences across major social platforms. By leveraging data-driven insights and creative storytelling, we bridge the gap between emerging consumer trends and scalable brand growth, maintaining a lean, agile culture that prioritizes rapid experimentation and measurable impact.

Role Overview:

As the Social Media Marketing Head, you will be responsible for defining the brand voice and executing the overarching digital strategy for Uniq You. You will lead the creative direction, manage high-impact influencer partnerships, and oversee the end-to-end content lifecycle. Working closely with the leadership team and creative squads, you will ensure that every campaign drives brand equity and measurable customer acquisition, directly influencing our market positioning and community growth in a competitive landscape.

Key Responsibilities:

- Develop and execute comprehensive content strategies that align with business objectives to increase brand awareness and audience engagement.

- Lead end-to-end influencer marketing campaigns, from identifying high-value partners to managing negotiations and performance tracking to ensure optimal ROI.

- Oversee brand management initiatives to ensure consistent messaging and visual identity across all social media channels and digital touchpoints.

- Analyze performance metrics and social listening data to refine content tactics and pivot strategies based on real-time audience feedback.

- Collaborate with cross-functional teams to integrate social media efforts with broader marketing campaigns, ensuring a cohesive brand narrative across all platforms.

Required Skillset:

- Demonstrated ability to craft compelling narratives and content strategies that resonate with diverse digital audiences and drive organic growth.

- Proven expertise in managing complex influencer ecosystems, including relationship building, contract management, and performance evaluation.

- Strong analytical mindset with the ability to translate social media metrics into actionable business insights and strategic recommendations.

- Exceptional communication and interpersonal skills, enabling effective collaboration with internal creative teams and external stakeholders.

- Ability to thrive in a fast-paced, on-site environment in Bangalore, maintaining high standards of creative output while managing multiple workstreams simultaneously.

- A degree in Marketing, Communications, or a related field, complemented by a deep understanding of current digital trends and platform algorithms.