Unicare Emergency Equipment - Product Manager - Eye Wash & Safety Shower

Unicare Emergency Equipment Pvt Ltd

- Conduct market research for data-driven decisions

- Propose innovative features for competitive differentiation

- Prioritize development based on ROI

2. Market & Customer Analysis:

- Study market segments and geographies with the sales team

- Map user needs and define suitable product portfolios

- Assess market attractiveness and recommend positioning strategies

3. Competitive Benchmarking:

- Track competitors across segments and geographies

- Analyse strategies, pricing, models, and product differentiators

- Facilitate comparative benchmarking and validate claims through testing

- Develop value propositions for sales enablement

4. Cross-Functional Coordination:

- Liaise with R&D, Sales, Production, Sourcing, and Management

- Help set and track goals for interdepartmental teams

- Resolve development issues and product recalls collaboratively

5. Standards & Certifications:

- Ensure product compliance with standards (BIS, EN, ISO, AS/NZ, etc.)

- Coordinate certifications and re-certification

- Manage external testing agencies and internal labs

6. Product Launch Management:

- Confirm launch timelines with R&D and production

- Prepare marketing collaterals: brochures, videos, IFUs, images, press releases

- Plan availability, sampling, and stock readiness

- Coordinate initial production plan with sales

7. Product Life Cycle Management:

- Track product performance and standard compliance

- Phase out irrelevant or underperforming products

- Drive improvements based on market/standard changes

8. Marketing Support:

- Collaborate on catalogues, datasheets, videos, digital campaigns

- Ensure brand compliance and up-to-date web content

- Create content for social media, internal and external communication

9. Sales Support & Enablement:

- Equip sales teams with FAB (Features, Advantages, and Benefits)

- Assign SAP item codes and release pricing lists

- Create training content for internal and external stakeholders

- Run knowledge-sharing programs and support BD efforts

Desired Candidate Profile

- Engineer with MBA or Masters/PhD in Fluid Mechanics or Industrial Hygiene

- 10 - 12 years Experience in Industrial Product Management or Plumbing Products

- Techno-Commercial exposure

- Working knowledge of MS office, PPT presentations a must.

- Product Lifecycle Management

- Market & Competition Analysis

- Industrial Product Certification Standards

- Strong Communication & Presentation