Performance Marketing Manager / Shopper Marketing - Bangalore About the Role: We're looking for a smart, data-driven Performance Marketing Specialist to lead our digital growth across quick commerce platforms. From Blinkit banners to SEO rankings - you'll be driving full-funnel visibility and conversion for one of India's most loved biscuit brands. Key Responsibilities: Quick Commerce & Paid Media: - Plan and optimize paid campaigns across Blinkit, Zepto, Instamart, BigBasket Now, etc. - Collaborate with platform category teams for visibility tie-ups, keyword bidding, banners, and sampling initiatives. - Track key metrics like ACoS, ROAS, CTR, and conversion rates; drive actionable optimization. Working knowledge of SEO (Search Engine Optimization): - Perform keyword research and implement on-page SEO across brand pages and D2C site. - Improve discoverability for both branded and generic queries on web and q-commerce search bars. Analytics & Reporting: - Build performance dashboards using GA, Meta Ads, Excel, and platform insights. - Present weekly/monthly campaign results, learnings, and next steps to the marketing team. What We're Looking For: - 3-5 years of experience in digital marketing or performance marketing, preferably in FMCG, D2C, or snacking categories. - Prior hands-on experience with quick commerce platforms and campaign tools mandatory. Strong knowledge of SEO fundamentals and paid media strategies. - Highly analytical with the ability to track and improve performance across multiple platforms. Creative thinker with strong project ownership and execution capabilities. Key Strengths: - Platform Expertise: Deep understanding of q-commerce dashboards, ad placements, and campaign mechanics. - Data-Driven Decision Making: Comfortable working with performance metrics, dashboards, and deriving insights from data. - Speed & Agility: Ability to act fast, launch faster, and pivot strategies in real time. - Strong Commercial Acumen: Understanding of trade margins, promo spends, and ROI-led decision-making. - Creative + Analytical Thinking: Balance creative campaign ideas with performance tracking and iteration. - Cross-functional Collaboration: Work across category, sales, creative, and supply chain for aligned execution. - Digital Merchandising Know-how: Sharp eye for how products appear, from thumbnails to product descriptions. - Customer-First Approach: Intuitive understanding of urban snacking behavior and impulse-buying triggers. Why Join Us? - Drive high-impact campaigns with autonomy and visibility. - Work with a nimble team that believes in speed, snacking, and scalable growth.

Bangalore

Unibic - Manager - Performance Marketing/Shopper Marketing 

Job Description for Unibic - Manager - Performance Marketing/Shopper Marketing  in UNIBIC in  Bangalore for (5-10) years of experience. Apply Now!