About Uni:

At Uni, our mission is to simplify credit and help customers make better financial decisions. While Uni GoldX remains our flagship credit card, our vision extends beyond a single product. We want to ensure every customer who enters the Uni ecosystem gets access to the right financial solution. Whether it is a credit card, personal loan, secured credit card, loan consolidation or a credit-building journey, we aim to intelligently match customers with the most relevant product based on their bureau profile, financial behavior and borrowing needs.

About the Role:

We are looking for a Performance Marketing Manager who will be responsible for planning, executing, optimizing, and scaling digital marketing campaigns across multiple performance channels. The role will focus on customer acquisition, lead generation, conversion optimization, and maximizing ROI/ROAS. The ideal candidate should have strong hands-on experience with paid digital advertising platforms, analytics, campaign optimization, and data-driven decision making.

Key Responsibilities:

- Develop and execute performance marketing strategies aligned with business and revenue objectives.

- Plan, launch, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant platforms.

- Manage campaign budgets and ensure efficient utilization of marketing spend.

- Monitor key performance metrics such as CPL, CAC, CPA, CTR, CVR, ROAS, LTV, and ROI.

- Conduct audience research, segmentation, and targeting to improve campaign performance.

- Manage the complete performance marketing funnel from acquisition to conversion.

- Conduct A/B testing of creatives, ad copies, landing pages, audiences, and campaign structures.

- Work closely with the creative team to develop high-performing ad creatives and communication.

- Collaborate with product, sales, technology, and business teams to improve conversion rates.

- Track campaign performance through Google Analytics/GA4, Google Tag Manager, Meta Ads Manager, dashboards, and other analytics tools.

- Identify trends and insights from campaign data and recommend corrective actions.

- Develop regular performance reports and present actionable insights to management.

- Monitor competitors and industry trends to identify new acquisition opportunities.

- Drive continuous improvement in customer acquisition cost and marketing efficiency.

- Ensure accurate campaign tracking, attribution, pixels, events, UTMs, and conversion tracking.

Required Skills:

- 3 - 6 years of experience in Performance Marketing, Digital Marketing, or Growth Marketing.

- Strong hands-on experience with Google Ads and Meta Ads.

- Good understanding of paid search, paid social, display, remarketing, and lead generation campaigns.

- Strong analytical and data interpretation skills.

- Experience with Google Analytics 4, Google Tag Manager, Excel/Google Sheets, and reporting dashboards.

- Understanding of marketing funnels, attribution, conversion optimization, and customer acquisition.

- Strong knowledge of digital marketing metrics and performance measurement.

- Ability to manage multiple campaigns and budgets simultaneously.

- Strong communication and stakeholder-management skills.

Preferred Qualifications:

- Experience in FinTech, BFSI, E-commerce, Consumer Internet, SaaS, or Startup environments.

- Experience managing significant monthly digital advertising budgets.

- Google Ads or Meta certifications would be an advantage.

- Experience with marketing automation, CRM, CDP, or attribution platforms.

- Knowledge of SEO, ASO, affiliate marketing, and lifecycle marketing is an added advantage.

Key Performance Indicators (KPIs):

- Customer/Lead Acquisition

- Conversion Rate

- Marketing-qualified leads or customers

- CAC, CPA, or CPL

- Revenue generated through paid channels

- Budget utilization and efficiency

- ROAS and ROI

- Campaign scalability

- Improvement in funnel conversion