UltraTech Cement - Marketing Manager

Job description

Exp : 3+ yrs

Qualification : MBA - marketing

Location : Mumbai

Preferred industry : Paints, Construction chemicals

1) Proactively engage consumers & influencers to understand emerging customer needs & evolving competitive context

2) Develop & execute the annual marketing plan to drive relevance of specialist building products

3) Develop stimulus with the research team for market research & concept testing of new products

4) Consumer validate CVP to drive differentiation & maximize impact

5) Collaborate with zonal brand building team for efficient and timely rollout of BPD marketing plans

6) Collaborate with BPD category team build BPD annual marketing & new product launch calendar

7) Drive creative agency partners to deliver impactful assets led by a sharp brief and clear feedback

8) Influence internal stakeholders - legal, procurement, commercial, technical to drive marketing initiatives at speed.

9) Drive multiple agency partners (creative, packaging design, digital, media, etc.) to get quality output on brief, brand and within budget.

10) Measure impact of various marketing initiatives & drive efficiency.

11) As a brand custodian, ensure consistency in branding & messaging that reflects the stature UltraTech a leader brand.

12) Track competitive activity to inform the GTM strategy & design plans to maximize market impact.