UltraTech Cement - Digital Marketing Manager

Key Result Areas/Accountabilities:

Key Result Areas/Accountabilities Supporting Actions:

Digital Strategy:

- Bring in positive change in relative recommendations in the given markets through digital initiatives.

- Leading the annual Digital strategy of the brand in synch with longterm Digital transformation journey.

- Identify the best agency partners to deliver on the goals.

- Establish clear deliverables for earned and owned media separately and the respective success metrics for the same.

- Optimize leads from Website to ensure closure of loop effectively

Strategy Execution:

- Positioning the brand as an empathetic expert by curating relevant content on website with focus on IHB.

- Continuous upgradation of the digital presence to keep up with the ever evolving expectations of the digital audience. Making the platform a self sustained lead generation engine.

- Break down the strategy into implementation calendar and define milestones for the same.

- Execute campaigns to support time bound tasks and set SLAs in place to set up a sturdy ORM mechanism.

- Monitor planning , execution and closure (measurement) of each campaign/activation

Content Management:

- Create engaging and helpful content for each of the media vehicles taking into consideration the dynamics and USPs of each channel.

- Content needs to be refreshed periodically by coordinating with the relevant internal stakeholders.

- Maintaing sync in brand personality and tone across all digital touch points to add back to the digital personality of the brand Drive the expertise of brand in context of home building , beyond the cement category.

- Work out integrations in Digital medium that seamlessly carries the brand message effectively. Safe guard online reputation of the brand with agile and precise response on Social Media

Integrated planning:

- Ensure that the ATL and BTL plans are well integrated to Digital plans for an optimized and seamless output Collaborating with relevant stake holders for digital content

Consolidation:

- Conduct monthly , quarterly and annual reviews to consolidate and learn from initiatives either to scale up or improve the strategy

Keeping abreast with the Industry Dynamism:

- Keeping a tab and ensuring that the good work done in Digital receives apt recognition in the industry Managing multiple agency partners to ensure optimized output

- Ensuring good networking with digital partners and vendors to always be in knowledge of the latest offering in the market Driving innovation in digital