About Tyroo: www.tyroo.com

Tyroo is a leading APAC-focused AdTech platform enabling growth for global publishers and marketers. We're trusted by some of the world's most iconic media and commerce brands to drive performance, branding, and monetization outcomes across connected devices and platforms.

Big Hairy Audacious Goal (BHAG)

- #1 Global Monetisation Platform for Businesses by 2032

- Largest Monetisation Platform of Digital Media in APAC by 2027

Our ambition is to reshape how brands engage with audiences across connected TV, streaming apps, and commerce environments - through innovative partnerships and products that drive measurable performance.

Core Purpose:

To create a positive impact in the world by helping businesses scale anywhere, be more successful, compounding wealth and generating resources for communities they serve to experience dignity and respect.

Core Customers:

- Digital Media Businesses we help monetize and be successful i.e. our partners or publishers are our core customers.

- Publisher NPS is our north star metric which we aim to enhance and improve every single day.

Core Values by which we Hire and Grow:

- Value integrity

- Be Curious

- Create Impact

- Be Entrepreneurial or do things with ownership

- Be a team player

About the Role:

As Strategic BD & Incubation Lead in Founders Office , you'll work directly with the CEO to build and launch the next generation of monetization levers for Tyroo. This role is ideal for someone who thrives in white space - who can turn early signals into pilots, pilots into strategy, and strategy into scale.

You will own key initiatives that move us from partner-led monetization to IP-led value creation - across Large 1 billion USD revenue Digital Businesses ,CTV ad formats, OEM integrations, creator monetization, and commerce tech.

Your Mandate:

1. Launch New Publisher & Format Partnerships

- Own go-to-market for new supply deals (e.g. Snapchat or Leading Content IP)

- Develop packaging, pitch materials, and monetization plans with internal stakeholders

- Drive the first 1-2 live campaigns, and shape the playbook for scale

2. Pilot Emerging Growth Opportunities

- Support strategic BD for high-value partnerships (e.g. OEMs, Creator networks)

- Lead opportunity sizing, commercial model design, and MVP pilots (e.g. QR ads, rewarded formats, SDK integrations)

- Build frameworks to test and validate new formats that shift Tyroo toward IP-led monetization

3. Strategic Market & Capability Development

- Identify and manage regional consultants or advisory partners (SEA, Korea, China)

- Lead special projects to map white-space opportunities and build entry strategies

- Bridge strategy and execution for new markets, partners, or verticals

4. CEO Leverage & Strategic Narrative

- Prepare strategic memos, board materials, and incubation status trackers

- Lead internal coordination across product, GTM, and ops for incubation bets

- Translate market signals into sharp recommendations for prioritization

What Success Looks Like:

- Launch of at least one new monetization format or publisher partnership per quarter

- Pilot P&L frameworks for Tyroo's owned IP monetization (CTV formats, commerce overlays, SDKs)

- One new strategic region or partner category mapped and activated each quarter

- Clear leverage for the CEO on forward-looking business priorities

Why This Role Matters:

This role helps Tyroo move from performance enablement to performance ownership - giving us control over monetization layers that drive better margins, better data, and defensible scale.

You'll be building the next phase of Tyroo's business, not just running today's playbook.