TyresNMore - Head - Marketing - IIM/ISB/MDI/FMS

About TyresNmore

TyresNmore is India's leading doorstep fitment service for tyres, batteries, and auto accessories. We are redefining convenience in auto-tech with a service-first model that saves time, builds trust, and puts customers in control. As we scale across India, we are looking for a hands-on marketer to drive acquisition, build the brand, and grow channel efficiency.

Role Overview

We are seeking a dynamic and data-driven Head of Digital Marketing who will take end-to-end ownership of customer acquisition, retention and performance across digital and offline channels. This is a unique opportunity to shape a category, build a brand from ground-up, and scale new-age growth levers in a high-ownership environment.

Key Responsibilities

Performance Marketing & Acquisition

- Lead and Develop a comprehensive marketing strategy to achieve the organization's business goals, with a strong focus on digital campaigns and partnerships

- Plan, execute, and optimize paid campaigns across Google, Meta, Affiliates, and other key platforms like Amazon and Flipkart

- Maintain accountability for on-time, in-budget delivery of all campaign activities.

- Regularly review and improve campaign structures, bid strategies, targeting, and creatives to maximize efficiency.

- Manage agency partners and internal teams to drive ROAS and CAC goals.

- Drive A/B testing of ad copies, creatives, landing pages, and bidding strategies

Reporting, Growth Planning & Stakeholder Management

- Build and track KPIs: ROAS, CAC, CLTV, Retention, Brand Awareness.

- Create weekly/monthly growth reports for leadership review.

- Contribute to AOP and quarterly marketing plans.

What We're Looking For

- Master's degree with specialization in Marketing, Business from a Tier-1 B-school

- 5-7 years of marketing experience, preferably in a D2C or e-commerce brand.

- Proven success in performance marketing and growth campaigns.

- Strong storytelling, content sensibility, and consumer empathy.

- Comfortable with marketing analytics, channel attribution, and cohort tracking.

- Startup mindset - bias for action, comfort with ambiguity, and ownership DNA.

Nice to Have

- Experience in auto, mobility, and/or e-commerce

- Exposure to video marketing, influencers, and vernacular campaigns.

- Prior experience in category-creation brands