Twinleaves Retail Ecommerce - Performance Marketing Role

About Pallet:

Pallet is at the forefront of retail innovation, offering an all-in-one digital transformation platform that empowers businesses to thrive in today's dynamic market. We're building intelligent, unified solutions leveraging cutting-edge technologies like AI and machine learning to optimize core retail functions, eliminate app sprawl, and deliver seamless omnichannel experiences. Join our passionate team and contribute to shaping the future of retail. We are a clan culture organisation thats flexible, casual, nurturing, innovative with work-life balance and happiness as its core values.

About the Role: We are looking for a results-driven and analytical Performance Marketing Manager with 4-5 years of experience to join our growing marketing team. In this role, you will be responsible for planning, executing, and optimizing our paid marketing campaigns across various channels to drive qualified leads, pipeline, and ultimately, revenue for our SaaS product. You will play a critical role in our customer acquisition strategy, focusing on measurable ROI and continuous improvement.

Responsibilities:

Strategy & Planning:

- Develop and implement comprehensive performance marketing strategies aligned with overall business goals and revenue targets for our SaaS product.

- Conduct in-depth market research, competitive analysis, and audience segmentation to identify new opportunities and optimize existing campaigns.

- Collaborate with the Head of Marketing, Sales, and Product teams to understand target ICPs, product roadmaps, and sales cycles to inform campaign strategies.

- Manage and optimize the performance marketing budget, ensuring efficient allocation across channels to achieve maximum ROI.

Campaign Execution & Optimization:

- Plan, set up, and launch paid campaigns across key channels including Google Ads (Search, Display, YouTube), LinkedIn Ads, Facebook/Instagram Ads, and potentially others like programmatic, Capterra, G2, etc.

- Develop compelling ad copy, creatives (working with design team), and landing page strategies to maximize conversion rates.

- Conduct rigorous A/B testing on ad creatives, copy, landing pages, and audience targeting to continuously improve campaign performance.

- Monitor campaign performance daily, identify trends, and make data-driven adjustments to optimize bids, budgets, targeting, and ad placements.

- Implement and manage conversion tracking, attribution models, and reporting frameworks.

Analysis & Reporting:

- Analyze complex data sets to extract actionable insights and present clear, concise performance reports to stakeholders.

- Track key performance indicators (KPIs) such as CAC (Customer Acquisition Cost), LTV (Lifetime Value), ROAS (Return on Ad Spend), MQLs, SQLs, CPL (Cost Per Lead), and conversion rates.

- Identify areas for improvement and propose data-backed recommendations to enhance campaign efficiency and effectiveness.

- Utilize tools like Google Analytics, CRM data (e.g., Salesforce, HubSpot), and ad platform analytics for comprehensive reporting.

Collaboration & Communication:

- Work closely with content marketing, design, and web development teams to ensure a cohesive and optimized user journey from ad click to conversion.

- Communicate campaign performance, challenges, and opportunities effectively to cross-functional teams and senior management.

- Stay up-to-date with the latest trends, best practices, and algorithm changes in performance marketing, specifically within the B2B SaaS landscape.

Requirements:

- 4-5 years of hands-on experience managing and optimizing paid marketing campaigns, specifically for a B2B SaaS company.

- Proven expertise in Google Ads (Search, Display, YouTube), Facebook/Instagram Ads is essential.

- Offline marketing campaigns and experience is a strong plus.

- Demonstrable track record of successfully driving qualified leads, pipeline, and achieving measurable ROI through performance marketing efforts.

- Strong analytical skills with the ability to interpret complex data, identify trends, and make data-driven decisions.

- Proficiency in using analytics tools such as Google Analytics, Google Tag Manager, and CRM systems (e.g., Salesforce, HubSpot) for tracking and reporting.

- Excellent understanding of conversion rate optimization (CRO) principles and A/B testing methodologies.

- Solid grasp of B2B marketing funnels, lead nurturing, and sales cycles in a SaaS environment.

- Highly organized, detail-oriented, and able to manage multiple projects simultaneously.

- Excellent written and verbal communication skills.

- Proactive, self-motivated, and a continuous learner.

Bonus Points If You Have:

- Knowledge of SEO principles and how they integrate with paid strategies.

- Certification in Google Ads or other relevant platforms.

- Experience working with marketing automation platforms (e.g., HubSpot, Pardot, Marketo).