TVS Sundaram Industries - Assistant Manager - Sales & Marketing - West

Job Title: Assistant Manager - Sales & Marketing

Location: West India

Organization: TVS Sundaram Industries Private Limited

Experience Level: Mid-Level | 5-8 Years

Language Requirement: Fluency in Hindi and Marathi - mandatory

Role Objective:

Drive sales growth and market penetration for TVS Sundaram Industries' industrial product portfolio by managing key accounts, executing sales and marketing strategies, and coordinating cross-functional activities to ensure customer satisfaction and business profitability.

Key Responsibilities

1. Sales & Business Development:

- Independently manage assigned territories, customers, and product segments

- Achieve sales volume, revenue, and margin targets

- Develop and execute territory-wise sales plans

- Handle OEM, distributor, and institutional customer accounts

- Lead negotiations, finalize pricing within approval frameworks, and close orders

- Maintain accurate sales forecasts and pipeline reports

2. Marketing & Market Intelligence:

- Execute product-specific and segment-specific marketing initiatives

- Conduct market research and competitor analysis

- Support product launches, exhibitions, trade fairs, and dealer meets

- Assist in developing pricing strategies and promotional schemes

- Track and evaluate marketing effectiveness and ROI

3. Customer & Cross-Functional Coordination:

- Coordinate with production, supply chain, quality, and finance teams

- Ensure on-time delivery and service commitments to customers

- Address customer complaints, technical clarifications, and escalations

- Collect and communicate customer feedback for continuous improvement

4. Team Support & Process Adherence:

- Guide and mentor sales executives and marketing officers

- Support onboarding and training of new team members

- Ensure compliance with company policies, systems, and reporting standards

Required Skills & Qualifications:

- Strong B2B communication and negotiation skills

- Analytical ability to interpret sales and market data

- Proficiency in CRM systems, MS Excel, and MIS reporting

- Understanding of industrial/manufacturing sales cycles

- Knowledge of digital marketing and lead-generation tools

- Time management and prioritization skills

Functional Competencies:

- Territory and account management

- Sales forecasting and pipeline management

- Key account handling and contract negotiation

- Market research and competitive analysis

- Campaign execution and performance tracking

- Pricing and margin management

- CRM usage and reporting

Behavioral Competencies:

- Result-oriented with an ownership mindset

- Customer-centric approach

- Collaboration and cross-functional coordination

- Proactive problem-solving

- Adaptability to changing market conditions

- Professional ethics and accountability

- Coaching and mentoring capability

Reporting Structure:

Reports To: Manager / Senior Manager - Sales & Marketing

Subordinates: Sales Executives / Marketing Officers (as assigned)