TVS Credit - Chief Manager - Performance Marketing

Job Purpose :

We are seeking a highly skilled and results-driven Performance Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing performance-driven marketing campaigns, managing lead generation and nurturing strategies, overseeing our digital business efforts, and ensuring the successful completion of related projects. This role requires a strategic thinker with a strong analytical mindset and a proven track record in digital marketing.

Key Responsibilities:

Performance Marketing Strategy & Execution:

- Develop and implement a comprehensive performance marketing strategy aligned with the overall business goals and objectives of the NBFC.

- Identify and prioritize the most effective digital marketing channels for lead generation, such as Search Engine Marketing (SEM), Search Engine Optimization (SEO) with a conversion focus, Social Media Marketing (SMM) focused on lead acquisition, Paid Advertising (PPC, Display), and Email Marketing nurturing campaigns.

- Lead the selection, negotiation, and management of digital marketing agencies and vendors specializing in performance marketing channels.

- Oversee campaign budgeting, allocation, and optimization across all channels based on performance data and return on investment (ROI).

- Implement A/B testing methodologies and utilize data analytics to continuously optimize campaign performance and maximize lead generation.

- Track and measure key performance indicators (KPIs) such as cost-per-lead (CPL), lead quality, and conversion rates to ensure campaign effectiveness and ROI.

- Stay updated on the latest performance marketing trends, tools, and technologies within the NBFC space.

Lead Management & Conversion Optimization:

- Develop and implement a data-driven lead management strategy to ensure efficient lead nurturing and conversion into paying customers.

- Work closely with the sales team to understand their needs and ensure a seamless lead handover process.

- Analyze website traffic data and user behavior to identify areas for improvement and optimize the conversion funnel for better lead generation.

- Implement conversion rate optimization (CRO) strategies on the NBFC's website to enhance lead capture and conversion rates.

Digital Business Projects & Growth Initiatives:

- Champion and lead digital business projects that support lead generation, customer acquisition, and overall business growth objectives.

- Identify and implement new performance marketing channels and tactics to stay ahead of the curve and maximize lead generation potential.

- Research and analyze market trends to develop innovative digital marketing strategies and campaigns that differentiate the NBFC in the competitive landscape.

Analytics: