About Us:

We are a leading general insurance provider with a strong focus on motor insurance. Our digital marketing efforts play a crucial role in our business growth, and we're seeking a skilled Paid Ads Manager to drive our online advertising initiatives and maximize our return on ad spend (ROAS).

Position Overview:

As the Paid Ads Manager for our Motor Insurance Division, you will be responsible for developing, implementing, and optimizing paid advertising campaigns across various digital platforms. Your goal will be to increase qualified traffic, generate leads, and drive conversions while efficiently managing our advertising budget.

Key Responsibilities:

Strategy Development and Implementation:

- Develop and execute comprehensive paid advertising strategies aligned with our motor insurance business goals

- Manage an annual paid advertising budget of $1,000,000 - $1,500,000

- Set and achieve ambitious KPIs for traffic, lead generation, and conversions

- Collaborate with the SEO, content, and product teams to ensure a cohesive digital marketing approach

Campaign Management:

- Create and manage paid advertising campaigns across multiple platforms, including Google Ads, Bing Ads, Facebook Ads, Instagram, and LinkedIn

- Develop and optimize ad copy, visuals, and landing pages to maximize campaign performance

- Implement advanced targeting strategies to reach potential motor insurance customers effectively

- Utilize retargeting and remarketing techniques to re-engage potential customers

Budget Optimization:

- Allocate budget across various platforms and campaigns based on performance and ROI

- Continuously monitor and adjust bids to optimize ad spend and improve ROAS

- Identify opportunities for scaling successful campaigns while maintaining efficiency

Performance Analysis and Reporting:

- Utilize advanced analytics tools to track campaign performance, including traffic, conversions, and ROAS

- Develop comprehensive reports on paid advertising initiatives and their impact on business KPIs

- Provide regular updates to senior management on campaign performance and strategic recommendations

Conversion Rate Optimization (CRO):

- Work closely with the CRO and web development teams to optimize landing pages and the user journey for maximum conversions

- Implement A/B testing strategies for ads and landing pages to continually improve conversion rates

- Target a 15% improvement in conversion rates for paid traffic within the first year

Competitive Analysis:

- Monitor competitor advertising strategies and identify opportunities to gain a competitive edge

- Stay updated on industry trends and new advertising features to maintain our position as a digital leader in motor insurance

Team Collaboration:

- Collaborate with the creative team to develop compelling ad creatives and messaging

- Work with the data analytics team to leverage customer insights for better targeting and personalization

- Coordinate with the customer service team to ensure alignment between ad messaging and the customer experience

Qualifications:

- 5+ years of experience in digital advertising, with a focus on PPC and social media advertising

- Proven track record of managing large advertising budgets ($1M+) and demonstrating strong ROAS

- In-depth knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms

- Experience with advertising automation tools and bid management software

- Strong analytical skills with proficiency in data analysis and visualization tools

- Excellent communication and presentation skills

- Google Ads, Facebook Blueprint, and other relevant certifications

- Experience in the insurance or financial services sector is a plus

Performance Expectations:

- Achieve a minimum ROAS of 300% across all paid advertising campaigns

- Increase qualified lead generation by 25% year-over-year

- Improve conversion rates from paid traffic by 15% within the first year

- Reduce cost per acquisition (CPA) by 10% while maintaining or increasing lead volume

- Demonstrate ability to scale successful campaigns while maintaining efficiency

What We Offer?

- Competitive salary commensurate with experience

- Performance-based bonuses tied to ROAS and conversion goals

- Comprehensive health and retirement benefits

- Budget for professional development and industry certifications

- Opportunity to work with cutting-edge martech tools and platforms

- A dynamic, fast-paced work environment with a focus on innovation in the insurance sector