TTK Healthcare - Executive/Manager - Product Management - Livestock - Ruminants & Pet

Role: Product Management Executive / Manager - Livestock (Ruminants & Pet)

Experience: 5 - 8 Years (Product Management in Livestock Segment)

Qualification: Master Degree

Location: Chennai

Job Description

We are looking for a dynamic and result-oriented Product Management Executive / Manager with strong experience in Livestock (Ruminants & Pet) product management. The role involves end-to-end brand management, product launches, field engagement, and driving business growth in alignment with company objectives.

Role Overview

The incumbent will be responsible for building and managing brands, launching new products, driving field-level marketing initiatives, and ensuring sustainable growth of the assigned portfolio. The role demands strong coordination with sales, distribution, and veterinary professionals to enhance market penetration and achieve business targets.

Key Responsibilities

Brand & Product Management:

- Develop and execute brand strategies to drive market positioning and growth.

- Plan and execute new product launches across different territories and ensure achievement of business targets.

- Monitor brand performance month-on-month against company targets.

Marketing & Promotion:

- Design and implement cost-effective promotional materials and marketing tools to support sales objectives.

- Develop media strategies and review effectiveness of marketing initiatives periodically.

- Plan and monitor sales promotion campaigns and analyze feedback for improvement.

Field & Market Development:

- Conduct joint field work (minimum 15 days per month) to understand market dynamics and demand trends.

- Identify market opportunities for brand expansion and territory development.

- Handle Doctor interactions, CMEs, cycle meetings, and field engagements.

Training & Team Development:

- Train, motivate, and guide the field force through classroom and on-the-job training.

- Send regular motivational and business update communications to field staff and business partners.

Coordination & Distribution:

- Coordinate with the Distribution department for product allocation and availability.

- Ensure alignment between supply chain and market demand to avoid stock gaps.

Skills & Qualifications

- 5-8 years of experience in Product Management (Livestock - Ruminants & Pet segment)

- Strong brand building and product launch experience

- Excellent communication and convincing skills

- Multi-language proficiency preferred

- Willingness to travel extensively

Special Requirements

- Candidate willing to travel frequently (field working mandatory)

- Strong interpersonal and stakeholder management skills

- Proven ability to drive business growth and meet targets