Job Title: Senior Brand Manager/Lead

Location: Mumbai

Role Overview:

We are looking for an experienced Brand Manager to help us build our brand awareness and drive user adoption and preference within the category. You'll work across all levels and departments of our organization to find what make us unique and communicate it to the world. As a Senior Brand Manager you will be responsible for building, conceptualizing and executing central & thematic brand campaigns. As a high growth startup, you would have the first-hand experience of drafting brand & creative guidelines and build positioning by driving narratives amongst the right target audiences via online and offline campaigns. You would be a key person to manage the agencies- both offline, online (digital) and creatives to ensure smooth flow of operations and campaign execution. You'll need to have an understanding of consumer buying behaviours; customer personas along with a deep understanding in full-funnel marketing. You will be contributing significantly to build a strong brand with a great value proposition and to achieve B2C business goals within the Growth Team.

Key Responsibilities

Brand Strategy & Positioning

- Define Truemeds' brand positioning, value proposition, and messaging.

- Build and validate user personas to guide campaigns.

- Drive full-funnel strategies aligned with growth and retention goals.

Campaigns & Brand Identity

- Lead first big-bang brand campaigns to create high-impact awareness.

- Plan annual brand integration calendar across channels, seasonal campaigns, and partnerships.

- Maintain brand guidelines and ensure consistency across all touchpoints.

Media, Influencer & Partnerships

- Execute integrated campaigns across digital, performance, OOH, ATL/BTL, and offline activations.

- Identify and manage celebrity/influencer partnerships and strategic brand alliances.

Brand Measurement & Insights

- Track brand health, awareness, preference, and engagement.

- Conduct brand tracking, persona validation, and campaign analysis.

- Use insights to optimize messaging, media mix, and creative execution.

Cross-Functional Leadership

- Collaborate with Growth, Marketing, Product, and CX teams.

- Mentor junior team members and ensure brand consistency across all initiative

Qualification & Requirements:

- Graduate or Postgraduate, MBA preferred.

- 6-8 years of experience in core Brand & marketing communication. D2C brand experience is preferred.

- In-depth knowledge of brand marketing, Offline activations & an understanding of consumer behaviour and campaign design and communications.

- Excellent communication skills - Written & verbal.

- Proven working experience as Brand/Marketing Manager

- Proven ability to work on brand and marketing strategies and communicate recommendations

- Experience in identifying target audiences and devising effective campaigns

- Excellent understanding of the full marketing mix

- A creative mind geared towards problem solving

- Up-to-date with latest trends and marketing best practices

Good to have qualifications:

- Knowledge of the E-Pharma & healthcare segment is a plus

- Experience in a high growth Start-up or a D2C business in a similar responsibility.

- Strong creative vision with an understanding of business objectives

- Hands-on experience in planning and managing D2C campaigns

About Truemeds:

Truemeds is a pioneering technology-driven telehealth and e-pharmacy platform that is revolutionizing affordable healthcare access across India. Founded in 2019 by Akshat Nayyar and Dr. Kunal Wani.

We help chronic patients reduce their monthly medical bills by up to 51% by offering high-quality generic alternatives sourced exclusively from the top 1% pharmaceutical manufacturers in the country. Our platform goes beyond simple medicine delivery by empowering patients to make informed decisions about transitioning to affordable medicines while maintaining the highest standards of quality and safety. With our distinctive tagline "Naam ki Nahi, Kaam ki Medicine". We're encouraging a fundamental shift in how Indians approach their healthcare choices.

Truemeds recently achieved a major funding milestone by closing a landmark $85 million Series C funding round in August 2025, led by prominent investors Accel and Peak XV Partners, with continued backing from WestBridge Capital and Info Edge Ventures. This funding round boosted our valuation to over $400 million, representing a remarkable 3.6x jump from our previous valuation of $110 million just two years ago.

Our vision is simple yet powerful: to make healthcare affordable and accessible to all Indians. As a technology-driven telehealth platform, we aim to reduce healthcare expenses and improve healthcare outcomes by democratizing medicine purchase across India.

Top links:

https://www.truemeds.in/about-us

http://www.youtube.com/@TruemedsApp

https://tracxn.com/d/companies/truemeds/__HE9AJclySj5JbtbgQXQN-yqy9O9yLHgXutU6OLXzwwY?utm_source