Role Overview

We are looking for an experienced Social Media Manager to lead social media-driven brand growth, engagement, and lead generation initiatives for international markets. This role requires strong expertise in social media strategy,

execution, analytics, and close collaboration with content, design, and marketing teams to drive visibility, engagement, and qualified inbound leads across global platforms.

Key Responsibilities:

Social Media Strategy & Lead Generation

- Own and execute social media strategies aligned with brand awareness, engagement, and lead generation goals

- Build scalable social media roadmaps focused on follower growth, reach, engagement, and conversions

- Collaborate with marketing, content, and sales teams to support business and lead-generation objectives

Platform Management & Growth

- Manage end-to-end social media operations across LinkedIn, Facebook, Instagram, TikTok, and other relevant platforms

- Build social media presence from scratch and scale followers, engagement, and inbound leads organically

- Plan and execute platform-specific growth and virality strategies

Content Strategy & Campaign Execution

- Drive social media content strategy including posts, campaigns, reels, carousels, stories, and event-led content

- Optimize content for engagement, reach, clicks, and conversions

- Work closely with design and content teams to ensure high-quality, brand-aligned creatives

Audience Targeting & Optimization

- Identify and target the right audience segments using persona mapping, competitor research, hashtags, trends, and platform insights

- Stay updated with platform algorithms, global trends, and audience behavior to optimize content performance

Analytics, Reporting & Optimization

- Track and analyze performance metrics such as follower growth, reach, engagement, clicks, and lead conversions

- Prepare regular performance reports with actionable insights and optimization recommendations

- Continuously test, measure, and refine strategies to improve ROI and lead quality.

Brand Visibility & B2B Growth

- Strengthen brand presence and thought leadership across international markets

- Support product launches, campaigns, and events through social media amplification

Requirements:

- 5+ years of hands-on experience in social media management

- Proven experience managing social media for international audiences (mandatory)

- Strong track record of growing followers, engagement, and generating leads through social media

- Experience managing social media end-to-end-from strategy and execution to reporting and optimization

- Strong creative thinking combined with a data-driven approach

- Excellent communication skills and deep understanding of social media trends, platforms, and audience behavior

- Support product launches, campaigns, and events through social media amplification