Role Overview

- We are looking for a strategic and execution-driven Marketing Head to lead our global B2B marketing initiatives. The ideal candidate will own end-to-end marketing strategy, brand positioning, demand generation, and performance marketing across international markets including the US, UK, Australia, and Europe.

- This is a leadership role requiring strong people management, data-driven decision-making, and hands-on digital marketing expertise.

Key Responsibilities:

Marketing Strategy & Leadership

- Develop and execute a comprehensive marketing strategy aligned with business objectives

- Drive brand positioning and awareness across international markets

- Collaborate with leadership, sales, and product teams to build effective go-to-market strategies

- Own marketing budgets, planning, and performance reporting

Content & Brand Marketing

- Lead content marketing initiatives including blogs, case studies, newsletters, and thought leadership

- Ensure brand consistency across all marketing channels and communications

- Strengthen brand credibility through strategic storytelling and industry visibility

SEO, Organic & Social Growth (B2B - Mandatory)

- Manage international B2B SEO strategy for US, UK, Australia, and European markets

- Drive organic traffic, keyword rankings, and inbound lead growth

- Oversee social media marketing to increase reach, engagement, and brand recall

Performance Marketing & Demand Generation

- Plan and oversee marketing campaigns, events, and webinars for lead generation

- Execute and optimize paid campaigns across Google, LinkedIn, Facebook, and Instagram

- Track funnel performance, CPL, CAC, and campaign ROI; optimize strategies using data

AI, Analytics & Optimization

- Leverage AI tools for content creation, campaign optimization, analytics, and marketing automation

- Monitor marketing performance metrics and continuously improve efficiency and impact

Team Management

- Lead, mentor, and manage a team of 10+ marketing professionals

- Ensure creative consistency, operational efficiency, and high-quality execution across teams

Requirements:

- 8+ years of experience in Digital / B2B/ B2C Marketing

- Proven experience managing 10+ team members

- Strong leadership and stakeholder management skills

- Hands-on expertise in Digital Marketing Management

- Exposure to international SEO and B2B IT market

- Track performance metrics and optimize campaigns based on data insights

- Build scalable processes for consistent lead flow