Trueigtech - Brand Manager

Role Overview:

We are looking for a strategic and execution-driven Brand Manager who can build, scale, and protect our brand across digital and industry platforms. The ideal candidate will own brand visibility, positioning, and consistency while working closely with marketing, design, sales, and leadership teams.

Key Responsibilities:

Brand Strategy & Visibility:

- Develop and execute brand strategies to increase awareness, credibility, and recall across global digital and industry platforms

- Strengthen the company's presence on relevant websites, forums, communities, directories, and media channels where the target audience is active

- Identify new opportunities for brand exposure through partnerships, listings, collaborations, and thought leadership

Research & Market Intelligence

- Research target audiences, competitor brands, and industry trends to identify high-impact platforms and channels

- Analyze brand performance, reach, and engagement to continuously optimize visibility strategies

Brand Assets & Events

- Plan and manage brand-led initiatives such as events and campaigns

- Create and oversee high-quality brand assets including presentations, pitch decks, event collateral, and brand materials

Cross-functional Collaboration

- Work closely with internal teams (marketing, content, design, sales, leadership) to ensure consistent brand messaging across all touchpoints

- Maintain and enforce brand guidelines to ensure visual and verbal consistency

Measurement & Optimization

- Define and track brand metrics such as reach, engagement, share of voice, and brand perception

- Use data and insights to refine brand campaigns and improve impact over time