Description:
Job Title: Senior Performance Marketing Manager
Location: Gurugram
Company: TrueFan AI
About the Role:
TrueFan AI is looking for a highly analytical, data-driven, and growth-oriented Senior Performance Marketing Manager to lead our paid acquisition, user growth, and ROI optimization efforts across digital channels. You will own strategy, execution, and scaling of performance campaigns to accelerate revenue and product adoption.
Key Responsibilities:
- Develop and lead end-to-end performance marketing strategy across Google, Meta, LinkedIn, programmatic platforms, and emerging channels.
- Plan, execute, and optimize paid campaigns for acquisition, retention, and conversion, ensuring strong ROI and CAC efficiency.
- Build and manage large-scale budgets with weekly, monthly, and quarterly planning cycles.
- Conduct A/B testing, audience segmentation, landing page optimization, and funnel analysis to maximize performance.
- Work closely with product, content, and design teams to build high-impact creatives, messaging, and user flows.
- Implement advanced tracking, attribution modeling, and marketing automation to enable data-backed decision-making.
- Monitor campaign performance daily, generate actionable insights, and create detailed dashboards and performance reports.
- Identify and scale new channels, growth opportunities, and innovative marketing experiments.
- Manage agencies, partners, and internal stakeholders to ensure flawless execution and alignment with business goals.
- Drive continuous improvement in CAC, ROAS, LTV, and other key growth metrics.
Requirements:
- 47 years of hands-on experience in performance marketing, preferably in a product-based, SaaS, AI, or high-growth startup environment.
- Deep expertise across Google Ads, Meta Ads Manager, LinkedIn Ads, UAC, and remarketing automation tools.
- Strong analytical skills with proficiency in Excel/Sheets, analytics tools, attribution platforms (e.g., AppsFlyer, Mixpanel, GA4).
- Proven track record of managing large budgets and delivering measurable business growth.
- Ability to run structured experiments and make data-driven decisions with speed and accuracy.
- Strong communication, problem-solving, and cross-functional collaboration skills.
- Self-starter with a growth mindset and the ability to thrive in a fast-paced, dynamic environment.
Why Join TrueFan AI?:
- Work closely with founders & leadership on a high-impact role
- Build and scale performance marketing from ground zero
- Fast-paced startup culture with ownership and autonomy
- Competitive compensation + growth opportunities
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